A method, device and system for pushing game gift packs

Abstract

The invention discloses a game gift package push method, comprising: acquiring the historical behavior of users in the game collected by the game server, and generating a user portrait of the user according to the historical behavior; and configuring a group of configurations for the user portrait according to a preset data table Information; receive the current user behavior transmitted by the game server, and after confirming that the current user behavior matches the behavior to be monitored, obtain the push probability corresponding to the current user behavior; judge whether to push the gift package according to the push probability, and confirm that the gift package needs to be pushed , generating a gift bag according to the current user behavior and the identifier of the pushed gift bag; pushing the gift bag to the game server, so that the game server sends the gift bag to the user terminal of the user. The invention also discloses a game gift package pushing device and system. In the embodiment of the present invention, a corresponding gift package push scheme can be set according to different users' consumption habits and consumption capabilities, so as to meet the game needs of different users.

Description

technical field [0001] The present invention relates to the field of game value-added services, in particular to a method, device and system for pushing game gift packages. Background technique [0002] The sale of game value-added items is one of the main sources of revenue for game developers, and the reasonable design and promotion of game value-added items can also improve the user experience of game players. There are currently two push schemes for game value-added props: one is to set up a mall in the game, and users can choose to purchase the game value-added props they need by entering the mall; the other is to set trigger points for in-app purchases in the game. When the in-app purchase trigger point is triggered, the game server will push a game value-added item package to the user. [0003] However, there are deficiencies in the current push solutions. For the first solution, users need to enter the mall to spend extra time to purchase the required materials. If ...

AI Technical Summary

Problems solved by technology

[0003] However, there are deficiencies in the current push solutions. For the first solution, users need to enter the mall to spend extra time to purchase the required materials. If there are many types of game value-added props that are required at the same time, it may take a lot of time , the purchase method is not convenient enough; for the second solution, due to the inflexible setting of the in-app purchase trigger point and the lack of different gift package push schemes for users of different consumption levels, the user experience is not good and cannot meet the needs of different users

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