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Crowdsource user-supplied identifiers and associate them with brand identity

An identifier and associated technology, applied in branch offices that provide special services, digital transmission systems, data exchange networks, etc., can solve problems such as hesitation in investing in new market channels, and achieve the effect of avoiding hunger

Active Publication Date: 2020-01-10
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Although it is desirable to partner with branded entities early in a community product life, branded entities may be hesitant to invest in new go-to-market channels until they can be confident of a certain return on investment (ROI)

Method used

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  • Crowdsource user-supplied identifiers and associate them with brand identity
  • Crowdsource user-supplied identifiers and associate them with brand identity
  • Crowdsource user-supplied identifiers and associate them with brand identity

Examples

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Embodiment Construction

[0024]Brand identifiers in the form of hashtags or other user-provided identifiers can be used to aggregate data on popular social networking services. However, there may be many disparate hashtags used by different members of an online social community for the same purpose, and no service can connect these disparate hashtags to each other, or ultimately to brand entities (e.g., celebrities, retailer, or manufacturer). Some applications have been implemented to identify keywords and their relationships to well-known entities, but these implementations are not concerned with using disparate keywords to subscribe to content on community products where such associations are critical for content discoverability And community growth is key.

[0025] When operatively coupled to a community product, the subject technology identifies recurring brand identifiers for topics (e.g., hashtags) used by community members, integrates them into groups, and links groups with An established br...

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Abstract

A system and method are provided for crowdsourcing user-provided brand identifiers and distributing content based on the crowdsourced identifiers. Various user-provided brand identifiers are extracted from user-provided messages of the social network. Identifiers are aggregated into two or more aggregated identifier groups. When a brand identifier associated with the user's request for content is determined to be in at least one of the aggregated identity groups, the user is provided with a content item that includes one or more other brand identifiers of the at least one aggregated identity group.

Description

Background technique [0001] Consumer community products, such as online social networks and online forums, often face challenges in importing well-known entities such as celebrities, retailers, and manufacturers. Because of the popularity of these branded entities, they are often important sources of content and primary proxies for the lifestyle choices of new members, making them key to the acceptance and expansion of community offerings. For many community products, failure to attract more established (well established) brand entities early on leads to an "empty room" problem, as new members don't know or trust other members enough to subscribe to their content and are unwilling to do the work to learn others. This is caused by low content consumption, low subscription rates, and leads to low creation rates as content creators lose motivation. [0002] Early members of consumer communities (eg, of social networks or forums) may share content about brand entities in communi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/18H04L12/58
CPCH04L12/1859H04L51/52
Inventor 特武姆·吉恩黄昶程蒂莫西·永珍·孙杰奎琳·埃米·蔡希巴·瓦瑟夫·法科里
Owner GOOGLE LLC