Automatic adaption system for financial products

Abstract

The invention discloses an automatic adaption system for financial products. The automatic adaption system comprises the components of a data cleaning storage module, a strategy management module, a marketing management module and a statistics and analysis statement module; wherein the data cleaning storage module is used for extracting, cleaning and storing financial product data and client data, thereby establishing a multi-directional data warehouse. The strategy management module is used for setting index weights according to a score system model and selecting a customer group which is suitable for the new product. The marketing management module is used for determining a selling means according to the initiating main body of a financial product selling event. The statistics and analysis statement module is used for displaying the actual condition of the financial product in the whole selling process in a diaphragm form, thereby supplying a data support for decision-level personnel. The automatic adaption system supports a flexible product adaption strategy. Selling personnel can perform accurate marketing according to the recommended client range, thereby optimizing enterprise resource utilization and improving operation efficiency. Furthermore the automatic adaption system supports adaption in which the customers perform as main bodies.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to an automatic adaptation system for financial products. Background technique [0002] Selling the right financial products to the right people is the key to the effectiveness of the financial product sales suitability management. Financial products are closely related to investors' investment income, and the in-depth, detailed and practical management of financial product sales suitability is to protect the safety of investors' assets. [0003] In the past, the financial products sold or financial services provided by financial companies to customers had a single and fixed suitability requirement. For example, the investment period and variety conformed to the customer's investment objectives, and the risk level conformed to the customer's risk tolerance level, so that the sales of financial products were limited to It is not enough to meet the basic risk matching princip...

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Problems solved by technology

[0003] In the past, the financial products sold or financial services provided by financial companies to customers had a single and fixed suitability requirement. For example, the investment period and variety conformed to the customer's investment objectives, and the risk level conformed to the customer's risk tolerance level, so that the sales of financial products were limited to It is not enough to meet the basic principle of financial product sales risk matching, waste of resources, and work efficiency is not high

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