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Information display method and device

A display device and a technology for pushing information, applied in the computer field, can solve the problem of low click-through rate of push information, and achieve the effect of increasing the click-through rate

Active Publication Date: 2019-03-12
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, when the push information is displayed in the above-mentioned manner, each location on the page where the push information is displayed corresponds to a fixed push information. Push information that has been passed, resulting in a low click-through rate for the displayed push information

Method used

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  • Information display method and device
  • Information display method and device

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Embodiment Construction

[0015] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0016] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0017] figure 1 Shown is an exemplary system architecture 100 to which embodiments of the information presentation method or information presentation apparatus of the present application can be applied.

[0018] Such as figure 1 As shown, the system architecture 100 may in...

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PUM

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Abstract

The invention discloses an information display method and device. The specific implementation way of the method comprises the following steps: responding to a first sliding operation on a page, determining push information to be displayed in the page; judging whether the push information has been displayed; and when the push information has been displayed, displaying candidate push information corresponding to the push information. According to the information display method and device provided by the invention, the click rate of a user on the push information can be increased by adjusting the push information displayed in the page based on whether a browsing feature, that is push information, associated with the push information has been displayed.

Description

technical field [0001] The present application relates to the field of computers, in particular to the field of the Internet, and in particular to an information display method and device. Background technique [0002] With the rapid development of the Internet, the content of the page is becoming more and more abundant. Push information can be added to the page, and then pushed to the user for display. At present, when displaying the push information, a common method is adopted: during the page loading process, all the push information on the page is downloaded, and all the push information is loaded and then displayed to the user. [0003] However, when the push information is displayed in the above-mentioned manner, each location on the page where the push information is displayed corresponds to a fixed push information. Push information that has been passed, resulting in a low click-through rate for the displayed push information. Contents of the invention [0004] ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F3/0483G06F3/0485G06F16/957
CPCG06F3/0483G06F3/0485G06F16/9574
Inventor 熊伟朱延峰韩聪蒋松路华生贾银芳王鲁光黄飞陶静
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD