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Method, device and system for obtaining push data

A technology of data and push conditions, applied in digital transmission systems, transmission systems, data exchange networks, etc., can solve problems such as inaccurate push data push results

Active Publication Date: 2020-08-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The embodiment of the present invention provides a method, device and system for obtaining push data, so as to at least solve the problem in the prior art that the push target object is determined through user basic attributes and behavior attributes, resulting in inaccurate push results of push data question

Method used

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  • Method, device and system for obtaining push data
  • Method, device and system for obtaining push data

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Embodiment 1

[0026] According to an embodiment of the present invention, an embodiment of a method for obtaining push data is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and , although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein. Such as figure 1 As shown, the method includes:

[0027] The method embodiment provided in Embodiment 1 of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Take running on a computer terminal as an example, figure 1 It is a block diagram of the hardware structure of a computer terminal according to a method for obtaining push data in an embodiment of the present invention. Such as figure 1 As shown, the computer terminal 10 may include one or...

Embodiment 2

[0100] According to an embodiment of the present invention, an embodiment of an apparatus for acquiring push data is also provided, and the apparatus provided in the foregoing embodiments of the present application can run on a computer terminal.

[0101] Figure 4 is a schematic diagram of an optional device for acquiring push data according to Embodiment 2 of the present invention.

[0102] Such as Figure 4 As shown, the device for obtaining push data may include: a first obtaining module 40 , a screening module 42 and a sending module 44 .

[0103] Among them, the first acquisition module 40 is used to push the server to acquire the orientation parameters of any user in the user group, the orientation parameters at least include: key history dates, and the key history dates include personal time information related to the user and related to the time dimension; The module 42 is used for the push server to filter and obtain the target objects meeting the push conditions i...

Embodiment 3

[0134] According to an embodiment of the present invention, a system for obtaining push data is also provided, such as Figure 11 As shown, the system may include: a push server 110 and a target terminal 112 .

[0135] Wherein, the push server 110 is used to obtain the targeting parameters of any user in the user group, and according to the targeting parameters of any user, filter and obtain the target objects in the user group that meet the push conditions, wherein the targeting parameters include at least: key history date, Key journey dates include personal temporal information related to the user and related to the temporal dimension.

[0136] Optionally, after the push server obtains the targeting parameters of any user, it calculates the push date of any user based on the key history date, and determines the user whose push date meets the preset push condition as the target object, wherein the key history date is: user date of birth, zodiac month, anniversary date and h...

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Abstract

The invention discloses a method, device and system for acquiring pushed data. Among them, the method includes: the push server obtains the orientation parameters of any user in the user group, the orientation parameters at least include: key history dates, and the key history dates include personal time information related to the user and related to the time dimension; the push server according to any one The target parameters of the user are used to filter the target objects in the user group that meet the push conditions; the push server sends the push data to the target objects that meet the push conditions. The present invention solves the technical problem that the push result of the push data is inaccurate due to the scheme of determining the push target object through the user's basic attributes and behavior attributes in the prior art.

Description

technical field [0001] The present invention relates to the field of computer internet, in particular, to a method, device and system for acquiring pushed data. Background technique [0002] With the rapid development of computer Internet technology, Internet-based social application software emerges as the times require, such as: Weibo, WeChat, Weishi, Renren, etc. Social application software is a platform that provides users with instant interaction. After a user logs in to the social platform with a login account, a relationship chain between each user can be constructed. For example, after any user follows other users or communicates with If other users follow each other, it can be considered that there is a relationship chain between the user and other users. Users with the relationship chain can view the data published by the other party. The data can include: web pages, videos, audios, texts, and pictures. [0003] What needs to be explained here is that if there is ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04L12/58
CPCH04L51/046H04L67/1044H04L67/55
Inventor 蒋梦婷汤振东赵艳张浩罗征肖惠中唐溪柳罗新铭胡琴张敏毅占飞金帅李烈强张旭博梁柱王莹刘镇伟姚伶伶黄文汉高超
Owner TENCENT TECH (SHENZHEN) CO LTD
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