Method and apparatus for optimizing application retention rate and electronic device
A technology of application programs and electronic equipment, applied in the direction of program control devices, program loading/starting, software deployment, etc., can solve problems such as reducing user application usage, low application retention rate, and user abandonment of application programs, etc., to achieve optimization Retention rate, the effect of improving retention rate
Active Publication Date: 2016-05-25
KINGSOFT
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Problems solved by technology
[0004] However, this method of optimizing the app retention rate, for users who use the app for the first time, the introduction of a wide variety of app functions is different from the guide of app function operations, and cannot intuitively help users master the operation of app functions, which may reduce the user's concern for the app. The use of this application program leads to a low retention rate of the application program; further, for users who use the application program for the first time or for the first few times, a better user experience can allow users to establish awareness of the application program, thereby It affects how the user will use the application in the future. Therefore, for new users, it is particularly important to establish the awareness of the application for new users and improve the retention rate of the application through the application function operation of the application for the first few times.
However, displaying a wide variety of application function introductions in the navigation interface will cause the user to select a certain application function to enter the relevant interface. Causes users to abandon the app and also leads to lower app retention
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[0066] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.
[0067] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0068] figure 1 A schematic flowchart of a method for optimizing application program retention rate according to an embodiment of the present invention. see figure 1 , the method includes:
[0069] Step 11, obtaining the corresponding retention rate of each application function in the application program within the preset time threshold;
[0070] In this step, the new user experience, that is, the experience of users who use the application for the first time or for the first few times, plays a key role in the ret...
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Embodiments of the invention disclose a method and an apparatus for optimizing an application retention rate and an electronic device. The method comprises the steps of obtaining a corresponding retention rate of each application function in an application within a preset time threshold; selecting the application function with the retention rate higher than a preset retention rate threshold, editing an operation boot interface of the selected application function, and packaging the operation boot interface in an installation package of the application; and receiving an application installation request and sending the installation package of the application to the electronic device sending the application installation request, so that after the installation package of the application is installed, the electronic device monitors that the application is started, and the operation boot interface of the application function is displayed. By applying the method and the apparatus, the application retention rate can be increased.
Description
technical field [0001] The present invention relates to an application program (APP, Application) optimization technology, in particular to a method, device and electronic equipment for optimizing the retention rate of an application program. Background technique [0002] With computer communication and Internet technology, the application of electronic equipment is becoming more and more common. For example, smart mobile phones, personal digital assistants, handheld computers and desktop computers have been more and more widely used. There are also more and more applications to meet the needs of users for business diversity. However, since the application functions provided by applications are intertwined, and the application retention rate is a data indicator to measure application quality and user popularity, when users install similar application functions, they generally choose applications with high retention rates. Therefore, how to effectively improve the retention ...
Claims
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Login to View More IPC IPC(8): G06F9/445
CPCG06F9/445G06F8/61
Inventor 白斌
Owner KINGSOFT