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Content conversion tracing method, device and system and conversion server

A tracking device and server technology, applied in the direction of website content management, instruments, special data processing applications, etc., can solve the problems of cross-displacement of advertising conversion measurement, cookie information coverage, etc., and achieve the effect of ensuring the monitoring effect

Active Publication Date: 2016-06-15
CHEZHI HULIAN BEIJING SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0006] However, in some scenarios, if the user does not convert when opening the landing page corresponding to Ad A, then clicks the link address of Ad B, and finally returns to the landing page of Ad A to perform conversion, the user's cookie will be triggered. The information is overwritten, and there is a cross-location when the conversion measurement of the advertisement generated by the advertising position A is finally carried out

Method used

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  • Content conversion tracing method, device and system and conversion server
  • Content conversion tracing method, device and system and conversion server
  • Content conversion tracing method, device and system and conversion server

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Embodiment Construction

[0025] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0026] figure 1 A schematic diagram of a deployment environment of the content conversion tracking system 100 according to an embodiment of the present invention is shown. Such as figure 1 As mentioned above, the content conversion tracking system 100 communicates with the user equipment and the client server, wherein a browser resides in the user equipment, and there will be multiple content items in the target page of the websit...

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Abstract

The invention discloses a content conversion tracing method suitable for being executed in a conversion server. A ground page mapping table comprising a ground page address and a corresponding content article marker is prestored in the conversion server. The method comprises the steps that a content conversion request sent by a client server after the client server detects that a user has a conversion behavior in the ground page is received, wherein the content conversion request comprises the ground page address and cookie information of a user browser, and the cookie information comprises a click marker for clicking a content article in a target page by a user and the corresponding content article marker; a content article marker corresponding to the ground page address in the content conversion request is obtained from the ground page mapping table; the obtained content article marker is matched with the content article marker in the cookie information, and it is determined that content article conversion succeeds if matching succeeds. The invention further provides a content conversion tracing device and system and the conversion server.

Description

technical field [0001] The invention belongs to the technical field of computers and the Internet, and in particular relates to a content conversion tracking method, device, system and conversion server. Background technique [0002] Usually, when a user visits a target page of a comprehensive website or a transactional website, there will be multiple ad positions on the same target page, and each ad position has a different creative material. When the user clicks on a different creative material, the corresponding Enter different advertising landing pages (landing pages), where the advertising landing page refers to the advertising promotion page provided by the customer of the website, and the advertising promotion page is set in the client server. When a user (visitor) clicks on an advertisement link on the target page, the behaviors such as registration and ordering on the landing page are called advertisement conversion behaviors. Websites that provide advertising serv...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/972G06Q30/0277
Inventor 方磊
Owner CHEZHI HULIAN BEIJING SCI & TECH CO LTD
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