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E-commerce platform and method for issuing coupons

An e-commerce platform, coupon technology, applied in business, instruments, data processing applications, etc., can solve the problems of wasting coupons, poor user experience, and low coupon usage.

Inactive Publication Date: 2016-06-15
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For example, some users like valuables, but receive coupons with small denominations, which makes the user experience poor
On the contrary, another part of users mainly buy small commodities, but they receive coupons with a higher limit, which prevents users from using the coupons, reduces user experience and wastes coupons
[0004] To sum up, the method of issuing coupons in the prior art has resulted in a low usage rate of coupons, making it impossible for users to enjoy benefits.

Method used

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  • E-commerce platform and method for issuing coupons
  • E-commerce platform and method for issuing coupons

Examples

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Embodiment Construction

[0022] Example implementations of the present disclosure are described below with reference to the accompanying drawings. The present disclosure provides an e-commerce platform and a method for issuing coupons, wherein on the premise of protecting user privacy and ensuring data security, the coupons to be issued are determined according to the user's historical order information and the information of the coupons to be issued According to the degree of matching with the user, coupons with a high degree of matching are selected and issued to the user.

[0023] The following reference figure 1 A block diagram of an e-commerce platform 10 according to an example embodiment of the present disclosure is depicted. figure 1 A block diagram of an e-commerce platform 10 according to an example embodiment of the present disclosure is shown. Specifically, the e-commerce platform 10 includes a user order management system 110 , a coupon management system 120 and a coupon issuing system ...

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Abstract

Provided is an E-commerce platform. The E-commerce platform comprises a customer order management system configured to acquire the historical order information of a user in response to the coupon applying request of the user; a coupon management system configured to receive the historical order information of the user from the customer order management system, acquire the information of a to-be-issued coupon, and determine the matching degree of the to-be-issued coupon with the user according to the historical order information and the coupon information; and a coupon issuing system configured to select and issue a coupon that is mostly matched with the user to the user based on the matching degree determined by the coupon management system.

Description

technical field [0001] The present invention relates to e-commerce, in particular, to an e-commerce platform and a method for distributing coupons, wherein on the premise of protecting user privacy and ensuring data security, according to the user's historical order information and the information of coupons to be issued, Determine the degree of matching between the coupons to be issued and the user, select and issue coupons with a high degree of matching to the user. Background technique [0002] With the continuous development of the Internet and e-commerce, e-commerce platforms often issue various coupons to attract and motivate users. For coupons of different denominations, the preferential amount and the limited amount may be different. [0003] At present, the methods of coupons on e-commerce platforms can include random methods and distribution according to membership levels. Random issuance refers to the preparation of coupons of different denominations, such as RM...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0222G06Q30/0224
Inventor 潘小光
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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