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Advertisement order selection method and device and advertisement order management system

An advertising and order technology, applied in the Internet field, which can solve the problems of large actual delivery amount and overdelivery of advertising orders.

Pending Publication Date: 2017-03-08
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, due to the influence of the delay in the transmission of the status information of the advertising order in the network link, for most of the advertising orders whose delivery rate is too fast, it is easy to cause the actual delivery amount of the advertisement to be greater than the advertising budget, resulting in over-delivery of the advertising order

Method used

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  • Advertisement order selection method and device and advertisement order management system
  • Advertisement order selection method and device and advertisement order management system
  • Advertisement order selection method and device and advertisement order management system

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Embodiment Construction

[0020] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar modules or modules having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary, and are only for explaining the present application, and should not be construed as limiting the present application. On the contrary, the embodiments of the present application include all changes, modifications and equivalents falling within the spirit and scope of the appended claims.

[0021] figure 1 It is a schematic flow chart of the selection method of an advertising order proposed by an embodiment of the present application, and the method includes:

[0022] S11: Receive a page advertisement display request.

[0023] For example, when a user wants to open a webpage, the browser may send an advertisement display request to the adverti...

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Abstract

The invention provides an advertisement order selection method and device and an advertisement order management system. The advertisement order selection method comprises the steps of receiving an advertisement displaying request of a page; screening target advertisement from an advertisement database; determining an advertisement master account of the advertisement; obtaining a consumption rate and a residual budget for advertisement orders of the advertisement master account from an advertisement settlement platform, calculating the residual time according to the consumption rate and the residual budget and allocating a putting probability to the advertisement orders according to a preset corresponding relationship between the residual time and the putting probability, wherein the putting probability and the consumption rate are in inverse proportion, and the putting probability and the residual budget are in direct proportion; selecting the advertisement orders according to the putting probability; and returning the data information of the selected advertisement orders to the page. According to the method, the putting accuracy of the advertisement orders can be improved.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a selection method, device and management system of an advertising order. Background technique [0002] In the advertising delivery system, when a flow enters the system to request an advertisement, the delivery engine selects a suitable insertion order and returns it to the flow, and notifies the settlement module for billing. When the settlement module finds that the delivery amount of an insertion order has reached the upper limit of the budget , change the status of the insertion order to offline status and write it into the settlement status database. The status information of the insertion order in the settlement status database is sent to the real-time notification engine through the middleware, and the real-time notification engine sends the insertion order The status information of the insertion order is synchronized to the delivery engine to end the d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0277
Inventor 王施准
Owner ALIBABA GRP HLDG LTD
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