Information push method and device
A technology of information push and push information, applied in the network field, can solve problems such as lack of professionalism, creative management customization and difficulty in advertising push, and achieve the effect of improving efficiency, lowering the threshold of creative production, and reducing the dependence on environment and equipment
Active Publication Date: 2020-04-24
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0003] However, the image processing functions provided by general image processing tools can only meet common civilian needs, that is, only provide some functions such as character skin beautification, rendering effects, etc.
For customized advertising, these functions are far from enough. Further, for advertisers, due to the lack of professionalism, creative management, vertical industry customization and advertising push are also very difficult problems
Method used
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[0040] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.
[0041] Material: Refers to the original material produced or collected by the advertiser, which is unprocessed, perceptual, and scattered, and used to make advertising ideas. Such as: logo picture, background picture, product physical picture, description copy, etc.
[0042] Advertising creativity: refers to the use of unique technical methods or ingenious advertising scripts to more prominently reflect product characteristics and brand connotations, and to promote product sales. In this patent, it refers to the finished product produced by the advertiser through the processing and editing of the original material, which can be directly used for online advertisement push.
[0043] figure 1 It is a flowchart of an information pushing ...
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The invention discloses an information push method and device, and belongs to the technical field of networks. The method comprises the following steps: obtaining a to-be-processed picture material; providing and displaying a template selection interface, wherein the template selection interface is used for providing a plurality of information push selection templates for a user to carry out selection operation; obtaining and displaying a selected information push template and the to-be-processed picture material according to a selection instruction of the user; editing the picture material according to an edition operation instruction, for the picture material on the selected information push template, of the user, and generating push information; at least sending the push information to a server according to a push instruction, for the push information, of the user to ensure that the server pushes the push information. According to the method, a method integrating the picture processing, template manufacturing, editing and pushing functions is provided for the users, so that the technical cost and manpower required by the manufacture and the push are reduced, the dependency on the environment and equipment is decreased and the creative manufacture threshold is reduced.
Description
technical field [0001] The present invention relates to the field of network technology, in particular to an information push method and device. Background technique [0002] With the development of network technology, more and more merchants have begun to use network customized advertisements for business promotion. For the production of online advertisements, advertisers need to have creative management, image processing, vertical industry customization and other tools required for the production of advertisements, and also need to have tools such as fast advertisement push, so as to be able to push advertisements to The purpose of the target audience. [0003] However, the image processing functions provided by general image processing tools can only meet common civilian needs, that is, only provide some functions such as character skin beautification, rendering effects, and the like. For customized advertising, these functions are far from enough. Further, for advertis...
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IPC IPC(8): G06F3/0481G06F3/0484
Inventor 陈俊良杨青青
Owner TENCENT TECH (SHENZHEN) CO LTD