Advertisement pushing method and device

A technology of advertisement push and advertisement information, which is applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problems of inability to receive advertisement information, low attention of advertisements, and failure to achieve good results in advertisement push, etc., to achieve The effect of increasing attention

Inactive Publication Date: 2016-08-03
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, although this simple way of pushing and playing advertisements takes a certain amount of time, it cannot get the user's attention, so that the user's

Method used

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  • Advertisement pushing method and device
  • Advertisement pushing method and device
  • Advertisement pushing method and device

Examples

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Embodiment Construction

[0056] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0057] An embodiment of the present invention provides an advertisement pushing method. This method can be applied to a device, and the device can be a terminal, or a server connected to the terminal, for example: a computer with application software installed, or a computer connected to the computer and performing data interaction with the application software installed in the computer Applica...

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Abstract

The embodiment of the invention provides an advertisement pushing method and device. The method comprises the following steps: receiving a video play instruction, acquiring user historic behavior data corresponding to the video, wherein the historic behavior data comprises a behavior type and a behavior moment; determining a hotspot moment of the video according to the historic behavior data; detecting whether the current playing moment of the video achieves the hotspot moment; and pushing target advertisement information when the current playing moment of the video achieves the hotspot moment. Compared with the prior art, the adoption of the simple and uniform advertisement pushing mode is avoided, and the attention of the user to the advertisement can be effectively improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement push, in particular to an advertisement push method and device. Background technique [0002] In the prior art, software and websites capable of playing videos usually push advertisements to users who watch the videos. After the client receives the pushed advertisement, it immediately plays the advertisement. Software and websites that can play videos generally choose to push advertisements at a fixed time point at the beginning or middle of video playback, and at the same time, the duration of the advertisements pushed is also very fixed. [0003] However, although this simple way of pushing and playing advertisements takes a certain amount of time, it cannot get the user's attention, so that the user's attention to the advertisement is not high, and the information in the advertisement cannot be received, so that the advertisement push cannot reach very good result. Contents of...

Claims

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Application Information

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IPC IPC(8): H04N21/254H04N21/258H04N21/442H04N21/466H04L29/06
CPCH04L65/4061H04N21/254H04N21/25866H04N21/44213H04N21/4667
Inventor 朱佳龙
Owner LETV HLDG BEIJING CO LTD
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