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Method and device for shielding advertisement put on live video image

A technology for live video and advertising, applied in the field of Internet barrage video live broadcast, can solve problems such as violation of advertising information, and achieve the effect of standardizing playback rules

Inactive Publication Date: 2016-10-12
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] On the Internet barrage video live broadcast platform, many advertisers will take advantage of the anchor’s popularity to place advertisements on the live broadcast platform. This kind of advertisement is permitted and authorized by the service provider, but on the live broadcast platform, some anchors are not allowed by the service provider. Unauthorized advertising information, some even in violation of national laws, therefore, in this case, there is a need for a technology to block unauthorized advertising information

Method used

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  • Method and device for shielding advertisement put on live video image
  • Method and device for shielding advertisement put on live video image

Examples

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Embodiment 1

[0034] The present invention provides a method for shielding and placing advertisements on a live video screen, comprising the following steps:

[0035]Step 1. The administrator of the live broadcast platform enters a live broadcast room and finds that when the anchor is live broadcasting in the room, without the permission of the platform, the anchor pastes the advertisement graphic on the live video stream without authorization. The platform administrator has the right to block the advertisement of the host. In the background server, if there is a dedicated advertisement position information acquisition module to manage the anchor’s advertisement occlusion, the live broadcast platform administrator first conducts a visual manual comparison to compare the height, width, and x, y coordinates of the screen advertisement coverage in the live broadcast room. Data, the specific way to obtain data is to use some screenshot tools (such as qq screenshots) to obtain the height and wid...

Embodiment 2

[0038] The present invention provides a device for shielding and placing advertisements on a live video screen, comprising the following steps:

[0039] Advertising location information acquisition module: The live broadcast platform administrator enters a live broadcast room and finds that when the anchor is live broadcasting in the room, without the permission of the platform, the anchor arbitrarily pastes advertising graphics on the live video stream screen to carry out advertising activities , the administrator of the live broadcast platform has the right to block the advertisement of the anchor. In the background server, if there is a dedicated advertisement position information acquisition module to manage the anchor’s advertisement occlusion, the live broadcast platform administrator first conducts a visual manual comparison to compare the height, width, and x, y coordinates of the screen advertisement coverage in the live broadcast room. Data, the specific way to obtai...

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Abstract

The invention relates to a method and a device for shielding an advertisement put on a live video image. The method comprises the steps that S1, a live-streaming platform administrator monitors live streaming states of anchors in all client live streaming platforms in real time, and sends location information of the advertisement information on the client live streaming platform to a server, when the anchor is found to put unauthorized advertisement information on the live streaming platform; and S2, after receiving the location information of the unauthorized advertisement information on the client live streaming platform, the server provides a canvas for shielding the advertisement information, and covers the location of the advertisement information on the client live streaming platform to shield the advertisement information. The method can shield the unauthorized advertisement information put into the live streaming room by the anchor, and standardize the live streaming rule of the live streaming room.

Description

technical field [0001] The invention relates to the field of Internet barrage live video broadcasting, in particular to a method and device for shielding and placing advertisements on live video live screens. Background technique [0002] On the Internet barrage live video platform, many advertisers will take advantage of the anchor’s popularity to place advertisements on the live broadcast platform. This kind of advertisement is permitted and authorized by the service provider, but on the live broadcast platform, some anchors are not allowed by the service provider. In some cases, unauthorized advertising information is placed privately, and some even violate national laws. Therefore, in this case, a technology for blocking unauthorized advertising information is needed. Contents of the invention [0003] The present invention mainly solves the technical problems existing in the prior art; it provides a method for shielding and placing advertisements on a live video scree...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/266H04N21/442H04N21/454
CPCH04N21/2668H04N21/266H04N21/442H04N21/454
Inventor 曹明浩
Owner WUHAN DOUYU NETWORK TECH CO LTD