Real estate marketing management system

A marketing management system and real estate technology, applied in the field of software and hardware systems, can solve the problems of uncontrollable sales process and inability to track and evaluate the effect, so as to improve the quality of marketing and reduce the cost of marketing.

Inactive Publication Date: 2016-11-23
富居网络科技(上海)有限公司
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0012] The technical problem to be solved by the present invention is to solve the problem that the sales process in the field of real estate marketing cannot be controlled, and the effect cannot be tracked and evaluated, so as to provide an innovative and more practical real estate marketing management system, which can control all roles in the field of real estate marketing Comprehensive control of crowd behavior and sales process

Method used

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Embodiment Construction

[0025] The present invention will be described in more detail below in conjunction with the accompanying drawings.

[0026] Refer to attached Figure 1 , The real estate marketing management system is composed of customer data reporting subsystem, customer sign-in subsystem, customer source identification subsystem, sales rotation management subsystem, comprehensive business management subsystem, cloud sales management subsystem, and data storage subsystem. The relationship between the subsystems is as follows: First, customer data is imported to the platform through the customer data reporting subsystem, and the data storage subsystem is responsible for database storage. The customer check-in system and the customer source identification system respectively complete the capture record of customer data when the customer checks in and identify the source of the customer, and store the results in the database. The sales rotation management subsystem and the cloud sales manageme...

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Abstract

The invention discloses a real estate marketing management system comprising a customer data report subsystem which is responsible for collection, transmission, effectiveness judgment, classified storage and state retrieval of customer data; a customer sign-in subsystem which is responsible for recording the sign-in behavior data of customers in the building and collecting the sign-in images and head portraits and mobile phone numbers inputted in the sign-in of the customers; a customer source identification subsystem which is responsible for identifying the source identity of the customers; a sales round arrangement management subsystem which is responsible for making a sales stuff arrangement plan to realize automation of daily customer reception; an integrated business subsystem which is responsible for daily affair processing in the marketing process; a cloud sales management subsystem which is responsible for managing and controlling the life cycle of customer clues and monitoring the sales behavior and process; and a data storage subsystem which is responsible for storing all stages and all types of the data of the customers. Comprehensive analysis and management of the real estate customer data and comprehensive monitoring of the sales process can be realized.

Description

technical field [0001] The invention belongs to a software and hardware system integrating the management function of the real estate marketing process and the monitoring function of sales behavior, and belongs to the management and application technical field of the real estate industry. Background technique [0002] real estate marketing methods [0003] Direct Marketing: Real estate developers directly control the whole process of development and operation. [0004] Indirect marketing: real estate developers entrust the real estate products they develop to middlemen (real estate agents) for sale, which is called indirect marketing of real estate. [0005] Combined sales: real estate developers also pay more attention and investment to sales, while agents make full use of their own strengths to make in-depth planning throughout the process and optimize marketing channels. Both parties use their respective advantages to cooperate in sales. [0006] Online housing sales: s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02G06Q50/16
Inventor 郑佳
Owner 富居网络科技(上海)有限公司
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