Modular advertising platform

Abstract

The invention discloses a modular advertising platform comprising a front end and a background. The front end is a software development kit, and the interface is an Android end which is respectively connected with a local module and a server dynamic loading module. The local module comprises a dynamic loading supporting module, a configuration file analysis module and a recommendation advertisement exit. The server dynamic loading module supports pop-up within the application and supports creating of a desktop icon and dynamic adding and modification of the loading module. The server dynamic loading module comprises an interstitial, an html advertisement, a video advertisement and an integral wall. The background comprises an account system, APP management, dynamic module management, statistical management, a dynamic module background and exit recommendation management. Dynamic module management includes adding management, a dynamic module list and a configuration master switch. The dynamic module background comprises a GIF table screen, video management and integral wall management. The functions of the advertising platform are modularized and different modules are configured and loaded according to the demands.

Description

technical field [0001] The invention relates to the application field of advertising platforms, in particular to an Android-based modular advertising platform. Background technique [0002] At present, the advertising platforms on the market have problems with fixed functions and fixed advertising types once they are connected, resulting in the inability to respond to customer needs in a timely manner, such as bug handling, advertising form customization, and new functions that cannot reach users of old versions in a timely manner. These problems have increased the operating costs of advertising platforms and customers, resulting in serious waste of traffic. [0003] Due to the large ecological problems of the mobile Internet, no matter if an application in the android or ios system wants to add or modify functions, it is necessary for the developer to submit a new version and guide the user to install it before the updated content reaches the user. This ecology also leads t...

AI Technical Summary

Problems solved by technology

[0002] At present, the advertising platforms on the market have problems with fixed functions and fixed advertising types once they are connected, resulting in the inability to respond to customer needs in a timely manner, such as bug handling, advertising form customization, and new functions that cannot reach users of old versions in time, etc.

These problems have increased the operating costs of advertising platforms and customers, resulting in serious waste of traffic

[0003] Due to the large ecological problems of the mobile Internet, no matter if an application in the android or ios system wants to add or modify functions, it is necessary for the developer to submit a new version and guide the user to install it before the updated content reaches the user. This ecology also leads to Increased operating costs for developers, traffic waste, slow response to demand, etc.; while third-party advertising platforms push advertisements on the basis of traffic owners and their own users. In this mode, traffic is more precious

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