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User attribute analysis method and device

A technology of user attributes and analysis methods, which is applied in the field of user attribute analysis methods and devices, can solve problems such as the lack of effective solutions, and achieve the effect of improving accuracy and reliability

Active Publication Date: 2021-02-19
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Similarly, a user who only watches videos occasionally and a user who watches videos for a long time have different effects on the current video, and related technologies lack effective solutions for the above factors in the analysis process

Method used

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  • User attribute analysis method and device
  • User attribute analysis method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0072] figure 1 It is a flowchart of a method for analyzing user attributes according to an exemplary embodiment. The method can be applied to a terminal or a server. Such as figure 1 As shown, the user attribute analysis method according to the embodiment of the present disclosure includes:

[0073] Step S11, acquiring the behavior data of the user for the multimedia resources of the first category set;

[0074] Step S12, based on the behavior data of the user for the multimedia resources of the first category subset of the first category set, the number of categories in the first category subset, and the total number of categories in the first category set, determining a user's behavioral index for multimedia resources of the first subset of categories;

[0075] Step S13, determining the attribute of the user according to the behavior index.

[0076] According to the user attribute analysis method of the embodiment of the present disclosure, based on the behavior data o...

Embodiment 2

[0119] Figure 6 It is a block diagram of a device for analyzing user attributes according to an exemplary embodiment. Such as Figure 6 As shown, the user attribute analysis device includes: a behavior data acquisition module 61 , a behavior index determination module 62 and a user attribute determination module 63 .

[0120] Behavior data acquisition module 61, configured to acquire user behavior data for multimedia resources of the first category set;

[0121] A behavior index determining module 62, configured to be based on the behavior data of the user for the multimedia resources of the first category subset of the first category set, the number of categories in the first category subset, and the first category set The total number of categories, determine the user's behavior index for the multimedia resources of the first category subset;

[0122] The user attribute determining module 63 is configured to determine the attribute of the user according to the behavior i...

Embodiment 3

[0142] Figure 9 It is a block diagram of an apparatus 800 for analyzing user attributes according to an exemplary embodiment. For example, the apparatus 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, and the like.

[0143] refer to Figure 9 , the apparatus 800 may include one or more of the following components: a processing component 802, a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input / output (I / O) interface 812, a sensor component 814, and a communication component 816.

[0144] The processing component 802 generally controls the overall operations of the device 800, such as those associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 802 may include one or more processors 820 to execute instruction...

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PUM

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Abstract

The invention relates to a user attribute analysis method and device. The method comprises the steps of obtaining behavior data of a user for a multimedia resource of a first category set; based on the behavior data of the user for the multimedia resource of a first category subset of the first category set, a category number of the first category subset, and a total category number of the first category set, determining a behavior index of the user for the multimedia resource of the first category subset; and according to the behavior index, determining an attribute of the user. According to the user attribute analysis method and device related by the embodiment of the invention, the behavior index of the user for the multimedia resource of the first category subset can be determined based on the behavior data of the user for the multimedia resource of the first category set, thereby determining the attribute of the user; and thus, the accuracy and the reliability for data analysis of the user are improved.

Description

technical field [0001] The present disclosure relates to the field of computer technology, in particular to a user attribute analysis method and device. Background technique [0002] Big data analysis for users has become a trend, and a key issue in this analysis is how to reflect the personalization and differences among users to improve the accuracy and reliability of the analysis. [0003] Take the application scenario of multimedia resource recommendation as an example. In related technologies, when multimedia resources are displayed on a terminal device (for example, a video list is displayed on a video client), it is necessary to recommend multimedia resources for users. In the case of personalized recommendation, the data of the user to be recommended and the data of other users are usually combined for analysis, so as to recommend personalized multimedia resources to the user. [0004] In fact, there is a difference between a user who only watches without any other...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06Q30/0201G06F16/9535
Inventor 王世强单明辉王建宇顾思斌潘柏宇王冀
Owner ALIBABA (CHINA) CO LTD