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Configuration method and device for keyword tag

A configuration method and a configuration device technology, applied in the information field, can solve the problems of low efficiency of keyword label configuration, error-prone labor cost, low accuracy rate, etc., and achieve the effect of improving configuration efficiency and accuracy

Inactive Publication Date: 2017-05-03
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, since the number of keywords in the search engine marketing platform is very large, for example, the number of keywords reaches several million, if the keyword tags are configured manually, it will consume a lot of labor costs and is prone to errors, resulting in key Word label configuration is less efficient and less accurate

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  • Configuration method and device for keyword tag
  • Configuration method and device for keyword tag
  • Configuration method and device for keyword tag

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Embodiment Construction

[0021] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0022] The embodiment of the present invention provides a method for configuring keyword tags, such as figure 1 As shown, the method includes:

[0023] 101. When a keyword is received, trigger a keyword tag configuration instruction.

[0024] Wherein, the keyword may be provided by the search engine marketing system, specifically, may be a keyword input by the user in the search engine marketing system and trigger the advertisemen...

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Abstract

The invention discloses a configuration method and device for a keyword tag and relates to the field of information technology. According to the method and the device, the configuration of the keyword tag can be automatically realized, so that the efficiency and the accuracy of configuration of the keyword tag can be improved. The method comprises the following steps of triggering a configuration instruction of the keyword tag when a keyword is received; splitting the keyword into a plurality of basic words, wherein the basic words cannot be split again; obtaining tags respectively corresponding to the basic words from a preset storage position, wherein the different basic words and the tags corresponding to the basic words are stored in the preset storage position; and configuring the tags corresponding to the basic words to the keyword. The method and the device are suitable for configuration of the keyword tag.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a keyword label configuration method and device. Background technique [0002] With the continuous development of Internet technology, search engine marketing has become an important means of Internet marketing. Among them, search engine marketing refers to network marketing based on search engine platforms. Search engine advertising is also called keyword advertising, which means that advertisers determine keywords based on the content and characteristics of their products or services, write advertising content and set prices independently. Advertisements placed on search engines. When the content of the user's search matches the keyword of the advertiser, the corresponding advertisement may be displayed. In the search engine marketing platform, keywords are usually regarded as the most fine-grained data, and the data analysis of keywords is very important, which ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/27
Inventor 赖华贵
Owner BEIJING GRIDSUM TECH CO LTD