Food product innovation data analysis network platform

Abstract

The invention discloses a food product innovation data analysis network platform. The platform comprises an expert system module, a sensory index evaluation module, an e-commerce platform module and a database and data analysis module. A demander provides product information to the platform, an expert system sets sensory evaluation items and standards according to the product information, and consumers purchase products through the e-commerce platform module and perform sensory evaluation. The sensory index evaluation module collects sensory index data and market sales data in real time to establish a data base which is then stored into the database and data analysis module, and product continuous improvement or re-innovation schemes are made through the expert system module and provided for the demander. The food product innovation data analysis network platform has advantages that product related data such as consumer sensory index evaluation data and market sales data are acquired in real time after marketing, and the database is established and data analysis is performed to provide data support for enterprises to carry out product innovation and marketing plan adjustment.

Description

technical field [0001] The invention relates to a food product innovation data analysis network platform. Background technique [0002] Food product innovation is generally divided into two stages, one is the product research and development and product production stage (before the product goes on the market), the main basis is the product positioning based on the investigation of the target market; the other is the "continuous product improvement" after the product goes on the market. Or re-innovation" stage, the main basis is "consumer opinions" and "market sales". Practice has proved that most of the successful cases of "food product innovation" are completed through the "second stage"; Or re-innovation" is the key to improving product innovation efficiency. [0003] At present, the method for enterprises to collect "consumer opinions" and "market sales situation" is to use manual surveys within a certain period of time (half a year or a year) and within a region, which...

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Problems solved by technology

[0003] At present, the method for enterprises to collect "consumer opinions" and "market sales situation" is to use manual surveys within a certain period of time (half a year or a year) and within a region, which has the problems of "long cycle, untimely, high cost". It affects the efficiency of enterprise product innovation

[0004] After a new product is launched, the "comprehensiveness, timeliness and effectiveness" of consumers' product evaluation results are very important for "continuous improvement or re-innovation of products", but it is currently difficult to achieve

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