Product placement method and device and set top box

Abstract

The invention discloses a product placement method and device and a set top box. The product placement method comprises that a content publishing request sent by a content provider CP is monitored; whether the content publishing request satisfies a pre-stored matching rule is determined; and under the condition that the content publishing request satisfies the pre-stored matching rules, a product placement process is implemented. When the set top box receives the content publishing request sent by the CP, the request is matched via the pre-stored matching rule, and the product placement process is implemented according to a matching result; Thus, a set top box service provider can manage the product placement process in the set top box in a unified way, a CP side does not need to develop an advertising function during operation of multiple CPs, the development cost of the CPs is reduced, the system resource is reduced from the aspect of the system, and the user experience is improved.

Description

technical field [0001] The invention relates to the field of IPTV, in particular to an advertisement insertion method and device, and a set-top box. Background technique [0002] In the implementation of the current IPTV (Interactive Personality TV, Internet TV) / OTT (over the top) advertising service, the set-top box downloads the template provided by the content provider CP before playing the program stream. Determine whether there is an advertisement in the broadcast of the program stream, and then play the advertisement according to the playing mode set in the template. After playing the advertisement, the set-top box plays the program content provided by the CP according to the setting of the template. However, in the above process, there is a problem. In the case of multiple CPs, each CP needs to implement a set of its own advertising business process, and the set-top box needs to execute different advertisement placements according to the advertising business process o...

AI Technical Summary

Problems solved by technology

However, in the above process, there is a problem. In the case of multiple CPs, each CP needs to implement a set of its own advertising business process, and the set-top box needs to execute different advertisement placements according to the advertising business process of each CP. , the operator of the set-top box cannot achieve unified advertising playback control, that is to say, it cannot achieve unified control. At the same time, each CP needs to develop its own advertising function, which also increases the development cost of multiple CPs.

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