Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Clickstream visual analytics based on maximal sequential patterns

A technology of click stream and navigation mode, which is applied in the field of click stream analysis, and can solve problems such as insufficient general summarization and failure to summarize click stream, etc.

Active Publication Date: 2017-08-25
ADOBE SYST INC
View PDF11 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although traditional clickstream analysis applications attempt to generalize clickstreams, these general generalizations (such as simple flowcharts) are insufficient because they were not designed to generalize large amounts of data
In other words, traditional methods cannot succinctly summarize clickstreams when given large amounts of data

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Clickstream visual analytics based on maximal sequential patterns
  • Clickstream visual analytics based on maximal sequential patterns
  • Clickstream visual analytics based on maximal sequential patterns

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0017] The subject matter of the present invention is described in detail herein to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. Indeed, the inventors have contemplated that the claimed subject matter may also be embodied in other ways to include different steps or combinations of steps to those described herein, possibly in combination with other present or future technologies. Additionally, while the terms "step" and / or "block" may be used herein to denote different elements of a method employed, the terms should not be construed as implying any particular order among or between the various steps disclosed herein, Unless the order of individual steps is explicitly described or otherwise.

[0018] Traditional clickstream analysis applications are configured to organize and display a collection of clickstreams associated with resources. In some instances, the clickstream analysis application analyzes click...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

Embodiments relate to clickstream visual analytics based on maximal sequential patterns. Systems and methods are disclosed for analyzing a plurality of clickstreams associated with a resource to identify popular navigational patterns traversed by users of the resource. The analysis provides a navigational framework for performing continued analysis on segmented portions of the identified navigational patterns. To facilitate the analysis, clickstreams associated with the resource are analyzed to identify sets of clickstreams that have a common group of assets with which users of the resource interacted. Navigational patterns, which include commonly traversed series of assets interacted with by the users, are determined for the identified sets. The navigational pattern is then provided to identify popular navigational patterns traversed by users of the resource.

Description

Background technique [0001] A clickstream is an automatically generated log of a user's interaction with a resource, such as a website or software application. While the user is navigating the resource, a clickstream typically maintains the portions of the resource that the user interacts with (e.g., visits, views, etc.), temporal data associated with those user interactions, assets of the resource the user interacts with, and / or Other details about the navigation details as well as other content records. Analysts and developers can analyze clickstreams associated with many different users for testing software, conducting market research, analyzing employee productivity, and the like. As modern websites and software applications grow in size and complexity, the clickstreams associated with them can become increasingly large. For this reason, the amount of data collected for analysis can be considerable. Although traditional clickstream analysis applications attempt to gener...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/958G06F16/954H04L67/535G06F16/26G06F11/3438G06F3/0481G06F3/0484H04L67/02
Inventor 刘志成A·威尔森M·霍夫曼L·唐彻瓦
Owner ADOBE SYST INC
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products