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User attribute value calculation method and calculation device based on user browsing behavior

A technology of user attributes and calculation methods, applied in the computer field, can solve problems such as the inability to obtain user attribute values, and achieve the effect of promoting rapid development

Active Publication Date: 2020-07-03
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the technical problem to be solved in this application is to provide a user attribute value calculation method and calculation device based on user browsing behavior, which solves the problem in the prior art that the user attribute value cannot be obtained according to the user's web browsing behavior

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  • User attribute value calculation method and calculation device based on user browsing behavior
  • User attribute value calculation method and calculation device based on user browsing behavior
  • User attribute value calculation method and calculation device based on user browsing behavior

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Embodiment Construction

[0018] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the following will clearly illustrate the spirit of the content disclosed in the application with the accompanying drawings and detailed descriptions. After any person skilled in the art understands the embodiments of the content of the application , when it can be changed and modified by the technology taught in the content of the application, it does not depart from the spirit and scope of the content of the application.

[0019] The exemplary embodiments and descriptions of the present application are used to explain the present application, but not to limit the present application. In addition, elements / members with the same or similar numbers used in the drawings and embodiments are used to represent the same or similar parts.

[0020] The terms "first", "second", ... etc. used herein do not specifically refer to a sequence or order, nor are they...

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Abstract

Specific embodiments of the invention provide a user browsing behavior-based user attribute value calculation method and calculation apparatus. The user attribute value calculation method comprises the steps of calling historical web pages daily accessed by a user from a user information database; obtaining the page attribute value corresponding to the historical web pages according to a page attribute value database; and obtaining the user attribute value of the corresponding user according to the page attribute value. The user attribute value calculation apparatus comprises dispatching equipment used for calling historical web pages daily accessed by the user from the user information database, obtaining equipment used for obtaining the page attribute value corresponding to the historical web pages according to the page attribute value database, and acquisition equipment used for obtaining the user attribute value of the corresponding user according to the page attribute value. By virtue of the user browsing behavior-based user attribute value calculation method and calculation apparatus, the user attribute information can be fully known without needing application of the user, so that targeted service push or information providing can be performed conveniently.

Description

technical field [0001] The present application relates to the field of computers, and in particular to a method for acquiring user attribute values, specifically, a method and device for calculating user attribute values ​​based on user browsing behavior. Background technique [0002] With the development of the Internet, especially the organic combination of the Internet and finance in recent years, how to use the big data accumulated in the Internet to effectively serve the financial industry has become an urgent technical problem to be solved. In the era of big data, most of the log information accessed by users will be recorded, including user login information, browsing behavior information, mouse movement information, keystroke behavior information, and user attribute information. Because different web sites often have different themes, for example, some web sites mainly focus on the financial field, some web sites mainly focus on the technology field, and some web sit...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/954
CPCG06F16/951
Inventor 李辉高俊鑫沈栋
Owner ADVANCED NEW TECH CO LTD