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Packaging structure with identification code and reading method of identification code

A packaging structure and identification code technology, which is applied in the field of packaging structure with identification codes, can solve the problems of business interests and reputation damage, violation of normal consumer promotion incentives, promotional activities confusion, etc.

Inactive Publication Date: 2017-09-12
上海凌脉网络科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This will not only bring confusion to the promotional activities, but also bring damage to the interests and reputation of the merchants, and infringe on the legitimate rights of normal consumers to obtain promotional incentives

Method used

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  • Packaging structure with identification code and reading method of identification code
  • Packaging structure with identification code and reading method of identification code
  • Packaging structure with identification code and reading method of identification code

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] like figure 1 and figure 2 As shown, the packaging structure includes a packaging body and an opaque content located in the packaging body. The packaging body is a transparent bottle-shaped container 1, and the content is an opaque light-colored suspension liquid. The label 2 is coated on the bottle-shaped container 1. The front of the label 2 has an identification code unit 3, the identification code unit 3 is composed of a background and a code pattern located in the background, and the label 2 has a substrate color block 5 facing the identification code unit 3 on the back of the identification code unit 3, lining The area of ​​the background color block 5 is enough for the entire identification code unit 3 to be completely mapped on it. There is a code scanning instruction 4 under the label 2. The code pattern of the identification code unit 3 is transparent, and the background of the identification code unit 3 and the bottle-shaped container The color of the suspe...

Embodiment 2

[0027] like image 3 and Figure 4 As shown, the packaging structure includes a soft packaging bag 21 and a content 22 filled in the packaging bag 21. The content 22 is an opaque light-colored suspension liquid. The identification code unit 3 constituted by the code pattern in the background, the code scanning description 4 is located below the identification code unit, the bag body is provided with a seal 25, and the packaging bag 21 has an identification code unit 3 facing the identification code unit 3 on the back side of the packaging bag 21 The base color block 5 that forms a contrast with the color of the identification code unit 3, the area of ​​the base color block 5 is enough to make the entire identification code unit 3 be completely mapped on it, the code pattern of the identification code unit 3 is transparent, the background and content of the identification code The color of the object is the same or slightly darker, and the background color block 5 has an obvio...

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Abstract

The invention discloses a packaging structure with an identification code and a reading method of the identification code. The packaging structure comprises a packaging body and a content arranged in the packaging body. An identification code unit is arranged on the front side of the packaging body, and comprises a background and a code pattern arranged in the background. The packaging body is provided with a substrate color lump facing the identification code unit and on the back side of the identification code unit. The whole identification code unit is completely mapped on the area of the substrate color lump. The code pattern of the identification code unit is transparent. The background of the identification code unit and the content are identical or slightly dark in color. The substrate color lump has a remarkably difference with the background and is darker in color. Code scanning is simple and unauthorized swiping can be effectively prevented.

Description

technical field [0001] The invention relates to the field of packaging, in particular to a packaging structure with an identification code and a method for reading the identification code. Background technique [0002] The "face-to-face" interactive marketing model with consumers on the platform of big data has won the favor of the majority of brand owners. This new marketing activity can not only bring short-term and fast sales performance contributions to the brand, but also directly connect brands and consumers. The communication channel between them allows merchants to understand the real needs of consumers and market dynamics at all times. [0003] In order to confirm the real identity of the consumer, we often hide the unique identification code set on the package to ensure that the hidden identification code can be recognized only after the consumer completes the purchase and opens or destroys the package. Now many adopt the method of setting the code on the inside o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): B65D77/28G06K19/06
CPCB65D77/28B65D2203/02G06K19/06046G06K2019/06253
Inventor 李中胜
Owner 上海凌脉网络科技股份有限公司
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