Information pushing method and device thereof

An information push and push information technology, which is applied in the computer field, can solve the problems of prolonged time for users to receive push, missed promotion and discount information, low push efficiency, etc., and achieve the effect of effective information push

Active Publication Date: 2017-09-26
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
View PDF7 Cites 39 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the existing information push methods cannot accurately push to potential users who are willing to buy. Many invalid pushes make users feel disgusted with the client. Therefore, the push function is turned off or the client is uninstalled. At the same time, mass push results in low push efficiency. The time for users to receive pushes is extended and they miss out on instant promotional offers

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information pushing method and device thereof
  • Information pushing method and device thereof
  • Information pushing method and device thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0025] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0027] figure 1 Shown is an exemplary system architecture 100 to which embodiments of the information push method or information push apparatus of the present application can be applied.

[0028] like figure 1 As shown, the system architecture 100 may include terminal devi...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention discloses an information pushing method and a device thereof. The information pushing method provided by one embodiment comprises the steps of acquiring user registering information and analyzing historical behavior data in searching, browsing, geographical positions and a client of a user for obtaining a user figure; acquiring payment behavior data of the user; combining the user figure with the payment behavior data of the user and performing classification for obtaining a user label; acquiring geographical position data of the user; performing matching in each piece of prestored candidate pushing information by means of the user label and the geographical position data of the user, and generating a pushing information set when the geographical position of the user is in the pushing area range of the candidate pushing information; and pushing the pushing information set to the user. According to the information pushing method and the device thereof, the user figure and the payment behavior data are combined and furthermore the geographical position of the user is considered, and therefore preference information and a service which is nearby or interested by the user can be pushed, thereby realizing accurate, effective and targeted pushing.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] However, the existing information push methods cannot accurately push to potential users who are willing to buy, and more invalid pushes make users feel disgusted with the client. Therefore, the push function is turned off or the client is uninstalled. At the same time, mass push results in low push efficiency. The time for users to receive pushes is extended and they miss out on instant promoti...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06F16/9535G06Q30/0253G06Q30/0255G06Q30/0261G06Q30/0271
Inventor 赵亮李博吕梦楼
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap