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A method and device for controlling push information

A technology for pushing information and controlling devices, applied in the field of the Internet, can solve the problems of affecting users, different needs of pushing information, increasing advertisement disgust, etc., to achieve the effect of improving effectiveness, improving efficiency, and reducing harassment

Active Publication Date: 2021-06-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, there are still defects in this push method, because users have different needs for push information in different states
For example, if the user is in a bad mood or is working, pushing car advertisements to the user will not meet the user's needs, but will only affect the user's mood, increase the user's aversion to the advertisement, and will not have a positive effect , increase the advertiser's push cost and reduce the advertiser's income

Method used

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  • A method and device for controlling push information
  • A method and device for controlling push information
  • A method and device for controlling push information

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Embodiment Construction

[0082] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe operations as sequential processing, many of the operations may be performed in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The process may be terminated when its operations are complete, but may also have additional steps not included in the figure. The processing may correspond to a method, function, procedure, subroutine, subroutine, or the like.

[0083] The "control device" referred to in this context is "computer equipment", also known as "computer", which refers to an intelligent electronic device that can perform predetermined processing procedures such as numerical calculations and / or logic calculations by running predetermined programs or instructions, It may include a processor and a memory, and t...

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PUM

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Abstract

The object of the present invention is to provide a method and device for controlling push information. The control device obtains the user's historical input operation information and related operation information on the pushed information, determines the user's input characteristics and the mapping relationship between the push information operation; then obtains the user's current operation information; according to the information to be pushed and the current The operation information, combined with the mapping relationship, shields the information to be pushed. Compared with the prior art, the present invention shields the information to be pushed provided to the user by establishing the mapping relationship between the user's input features and push information operations; thereby analyzing the current state of the user in real time, so that the push information The push is more intelligent, which reduces the harassment of users by invalid push information, improves the efficiency of users to obtain information, and at the same time, improves the effectiveness of push information, maintains the interests of push users, and makes the same push resources get higher return.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a technology for controlling push information. Background technique [0002] In the prior art, when Internet users browse network content, they often encounter various push information. For example, when Internet users browse web pages and operate network applications, they may receive push messages at any position in the display area. Various advertising information. The current push strategy is mainly based on the user's cookies to analyze the user's preferences, attention and other characteristics, and push based on the user's characteristics. For example, if the user has browsed the car news, the car advertisement will be displayed to the user. This method improves the accuracy of push information and improves user experience. [0003] However, there are still defects in this push method, because users have different requirements for push information in different state...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 王润泽
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD