Personalized material display control method, device and system
A display control and material technology, applied in the field of information processing, can solve problems such as waste of traffic resources, lack of changes in pages, and inability to provide help for purchase conversions
Active Publication Date: 2021-02-26
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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- Description
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- Application Information
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Problems solved by technology
In this way, since only one of the user's favorite materials is recommended, the page lacks changes and the browsability is not strong
At the same time, if the personalized calculation is inaccurate, the recommended material is not what the user prefers, and it will only waste traffic resources
[0004] In addition, if all the products are recommended to users, the products with lower rankings will not help the conversion of purchases, and it will also waste traffic resources
Method used
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[0079] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0080] The relative arrangements of components and steps, numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
[0081] At the same time, it should be understood that, for the convenience of d...
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The invention discloses a personalized material display control method, device and system, and relates to the field of information processing. Wherein, after receiving the access request sent by the client, the personalized material display control device extracts the user identification and the historical access times information of the client from the access request, and selects from the personalized recommendation list associated with the user identification according to the historical access times. Corresponding product materials are extracted, wherein in the personalized recommendation list, each product material is arranged in order of user preference from high to low, and the extracted product materials are sent to the client for presentation. In the present invention, in the personalized recommendation list related to the user, the commodity materials are arranged according to the order of user preference from high to low, and then the commodity materials are sequentially extracted from the corresponding personalized recommendation list according to the user's historical visit times, In this way, while ensuring strong page browsability, it is ensured that the product material preferred by the user is provided to the user.
Description
technical field [0001] The present invention relates to the field of information processing, in particular to a method, device and system for displaying and controlling personalized material. Background technique [0002] "Thousands of people and thousands of faces" refers to displaying a large number of materials to users according to their personalized preferences, so that each user sees a page with different materials. For large-scale e-commerce apps or websites, although the number of users and visits per day are in the hundreds of millions, it is impossible for users to browse indefinitely to traverse every page and material. Therefore, it is necessary to use "thousands of people and thousands of faces" to accurately push tens of millions of products and inquiries to interested users in order to improve the purchase conversion efficiency of users after seeing the materials. [0003] In the current window graph graphics technology, the products preferred by the user are...
Claims
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IPC IPC(8): G06Q30/06G06F16/9535
CPCG06F16/9535G06Q30/0631G06F16/24578G06F16/9538
Inventor 周子雄孙锦亮朱琳波姚醒王孝满黄齐辉王添枝
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD