Advertising delivery method, device, equipment and storage medium
A technology of advertising placement and advertising, which is applied in the field of image processing, can solve the problem that advertisement placement cannot quickly and accurately capture the audience's interest points, and achieve the effect of accurate advertisement placement, reduced broadcasting, and increased value
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Embodiment 1
[0051] figure 1 It is a flow chart of the advertisement delivery method provided by Embodiment 1 of the present invention. The advertisement delivery method is suitable for advertising machines that require accurate advertisement delivery, and is preferably suitable for advertising machines in an advertising delivery system composed of a camera, an advertising machine and an advertising server. , which can be implemented by hardware or software deployed on the advertising machine. Such as figure 1 As shown, the advertising delivery method provided in this embodiment includes:
[0052] S12. Obtain the facial features of the audience corresponding to the advertising machine.
[0053] In order to better obtain the audience's acceptance of the advertising material, it is usually necessary to obtain the audience's expressions, tendentious actions, and other features that can indicate the audience's liking. This embodiment analyzes the audience's liking for the advertising materia...
Embodiment 2
[0064] figure 2 It is a flow chart of the method for optimizing the weight of the point of interest provided in Embodiment 2 of the present invention, such as figure 2 As shown, this embodiment is an optimization of determining the point-of-interest weights of the current advertising material according to the facial features of the audience in the previous embodiments. The method for optimizing the point-of-interest weights includes:
[0065] S121. Extract the common attribute information of the target audience from the facial features of the audience.
[0066] In order to better reflect the audience's liking for the creative, it is usually necessary to extract the common points of the attribute information of the target audience, that is, the common attribute information, and analyze or characterize the audience's reception or preference for a certain creative through the common attribute information. .
[0067] S122. Determine the POI weight of the current creative accor...
Embodiment 3
[0075] Figure 4 It is a flow chart of the method for determining the initial advertising material provided by Embodiment 3 of the present invention. This embodiment adds a method for determining the initial advertising material before the acquisition of the face features of the audience corresponding to the advertising machine in the foregoing embodiment, as shown in Figure 4 As shown, the method includes:
[0076] S111. Acquire a creative, where the creative identifies at least one POI.
[0077] The advertising machine in this embodiment can automatically obtain the creative material from the preset website, or receive the creative material uploaded by the user, and add a new creative material in the waiting list by acquiring the creative material, and the creative material has at least one point of interest identified.
[0078] S112. Select an initial creative to be broadcast from the acquired creatives according to the point of interest or the attribute information of th...
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