Advertising method, apparatus and equipment and storage medium
A technology of advertising placement and advertising, which is applied in the field of image processing, can solve the problem that advertisement placement cannot quickly and accurately capture the audience's interest points, and achieve the effect of accurate advertisement placement, reduced broadcasting, and increased value
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
Method used
Image
Examples
Embodiment 1
[0051] figure 1 It is a flow chart of the advertising delivery method provided by the first embodiment of the present invention. The advertising delivery method is suitable for advertising machines that require accurate advertising delivery, and is preferably suitable for advertising machines in an advertising delivery system composed of a camera, an advertising machine and an advertising server , Can be implemented by hardware or software deployed on the advertising machine. Such as figure 1 As shown, the advertisement delivery method provided in this embodiment includes:
[0052] S12. Obtain the facial features of the audience corresponding to the advertising machine.
[0053] In order to better obtain the audience's acceptance of the advertising material, it is usually necessary to obtain the audience's facial expressions, tendent actions and other characteristics that can indicate the audience's preference. In this embodiment, the audience's facial characteristics are used to a...
Embodiment 2
[0064] figure 2 It is a flowchart of the method for optimizing the weights of interest points provided in the second embodiment of the present invention, such as figure 2 As shown, this embodiment optimizes the determination of the weights of interest points of the current advertising material according to the facial features of the audience in the foregoing embodiment, and the method for optimizing the weights of interest points includes:
[0065] S121. Extract common attribute information of the target audience from the facial features of the audience.
[0066] In order to better reflect the audience’s preference for the advertising material, it is usually necessary to extract the common points of the target audience’s attribute information, that is, the shared attribute information, and use the shared attribute information to analyze or characterize the audience’s acceptance or preference for a certain creative. .
[0067] S122. Determine the point of interest weight of the curr...
Embodiment 3
[0075] Figure 4 It is a flowchart of the method for determining the initial advertising material provided in the third embodiment of the present invention. This embodiment adds a method for determining the initial advertising material before obtaining the facial features of the audience corresponding to the advertising machine in the foregoing embodiment, such as Figure 4 As shown, the method includes:
[0076] S111. Obtain a creative, and the creative has at least one point of interest.
[0077] The advertising machine in this embodiment can automatically obtain advertising materials from a preset URL, or receive user-uploaded advertising materials, and add new advertising materials in the to-be-played list by acquiring the advertising materials, and the advertising materials identify at least one point of interest.
[0078] S112. Select an initial advertising material to be broadcast from the acquired advertising material according to the point of interest or the attribute informa...
PUM
Login to View More Abstract
Description
Claims
Application Information
Login to View More