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User information identification method and device

A user information and identification method technology, applied in the field of user information identification methods and devices, can solve problems such as affecting the accuracy of promotion effects, inability to accurately identify user attribution channels, etc., and achieve the effect of improving accuracy

Active Publication Date: 2017-11-28
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The embodiment of the present invention provides a user information identification method and device, aiming to solve the problem of inability to accurately identify the user's affiliation channel in the prior art, thereby affecting the accuracy of evaluating the promotion effect of each channel

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  • User information identification method and device
  • User information identification method and device

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Embodiment Construction

[0024] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described The embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0025] figure 1 An exemplary application scenario diagram of the above user information identification method is shown. In this scenario, it includes: a user information identification device 10 , an application program management platform 11 , a channel management platform 120 , a channel platform 121 and a terminal 20 .

[0026] The applic...

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Abstract

The embodiment of the invention discloses a user information identification method and device and relates to the field of computers. The method comprises steps of acquiring a first identity identification code for logging an application program of a device of a user for the first time; acquiring a second identity identification code for loading an installation packet of a device from recording information of the application program; comparing the first identity identification code and the second identity identification code; and according to a comparison result, executing a corresponding channel identification rule and identifying a belonging channel of the user. Compared with the current method for identifying channels of user resources, the channel to which the user belongs, i.e., the channel of the user resource, can be precisely identified, and accuracy of following effect evaluation of channel promotion is improved.

Description

technical field [0001] The embodiments of the present invention belong to the field of computer technology, and in particular relate to a user information identification method and device. Background technique [0002] At present, application merchants are not limited to promoting an application on a designated official website, but can use multiple channels to promote it. The multiple channels are platforms that can generate user traffic, such as application distribution platforms, advertising platforms, and search websites. Service promotion platform, etc. Compared with single-channel promotion, this multi-channel promotion can bring a large number of users and considerable benefits, so this multi-channel promotion model is favored by various app merchants. [0003] Due to the joint promotion of multiple channels, it is necessary to distinguish the channels of user sources to facilitate subsequent evaluation of the promotion effect of each channel. In practical applicati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L29/08
CPCH04L63/0815H04L63/0876H04L67/34
Inventor 郑伟标侯燕华庞炳之
Owner TENCENT TECH (SHENZHEN) CO LTD