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Keyword intelligent optimization method and system and computer readable storage medium

An intelligent optimization and keyword technology, applied in the Internet field, can solve the problems of tediousness, misoperation, and difficulty in human management, and achieve the effect of solving the problems of tediousness and misoperation

Active Publication Date: 2019-12-31
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when there are too many keywords placed, human management becomes difficult to achieve, and keyword optimization and adjustment will face cumbersome and misoperation problems

Method used

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  • Keyword intelligent optimization method and system and computer readable storage medium
  • Keyword intelligent optimization method and system and computer readable storage medium
  • Keyword intelligent optimization method and system and computer readable storage medium

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Embodiment Construction

[0033] Embodiments of the present invention are described below, in which various details of the embodiments of the present invention are included to facilitate understanding, and they should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various modifications and changes of the embodiments described herein can be made without departing from the scope and spirit of the invention.

[0034] figure 1 A configuration diagram of an intelligent keyword optimization system 100 based on a search engine platform is shown. The intelligent keyword optimization system 100 may include: a keyword report query module, an automatic rule module, a rule execution module, an adjustment record module and a keyword account synchronization module. The functions of each module will be described in detail below.

[0035] Keyword report query module: The keyword report query module can download the report of the keyword from each search engine pl...

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Abstract

The invention discloses an intelligent keyword optimization method. The method includes the steps of downloading keyword reports from a platform supplied by a search engine, and calculating and saving a list of different dimensionalities of keywords; generating and maintaining automated rules for adjusting keywords according to demands; according to the automated rules, searching the list for keywords which need to be adjusted, conducting the automated rules for adjusting the keywords, and synchronizing the keywords after adjustment to the search platform. The invention also provides an intelligent keyword optimization system based on the search engine platform. According to the intelligent keyword optimization method and system, under the circumstance of ensuring the safety of the input keywords and other data, automated optimization of the keywords and the search engine management of cross-account and cross-search marketing platforms are achieved, and therefore the problems of tedious processes and misoperation during input of a great number of keywords are solved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a keyword intelligent optimization method and system based on a search engine platform. Background technique [0002] The search engine marketing system is the key for e-commerce companies to make full use of search engines for promotion. If the search engine marketing system is not done well, it will cause companies to waste promotion costs but fail to bring promotion effects. As a result, companies cannot effectively use search engines to introduce traffic, thus making e-commerce companies lose their competitiveness in the highly competitive e-commerce market. However, the current e-commerce companies have a wide variety of product categories and are constantly changing, which poses a huge challenge to the enterprise search engine marketing system. Therefore, it is urgent to realize the intelligence of search engine marketing. [0003] The search engine marketing system...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/953G06F16/2455G06F16/28G06Q30/02
CPCG06F16/2455G06F16/284G06F16/951G06Q30/0251
Inventor 罗涛
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD