A/B testing method and device for recommendation strategy
A recommendation strategy and B-testing technology, applied in the field of recommendation services, can solve the problems that affect the operating efficiency of the system, the large and complex full-path strategy name, the complex calling process and path, etc., to avoid the collection effect.
Active Publication Date: 2020-08-28
BEIJING QIYI CENTURY SCI & TECH CO LTD
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However, in actual situations, the service invocation process and path of the recommendation request may be very complicated, which makes the final full path policy name very large and complex, and indirectly affects the operating efficiency of the system
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[0040] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0041] Please refer to the attached figure 1 , is the flow chart of the A / B testing method for the recommendation strategy disclosed by the present invention, such as figure 1 As shown, the method may include:
[0042] Step 101: Allocate a globally unique identification number for each recommendation request.
[0043] Each recommendation request has its own globally unique identification number, and the globally unique identification numbers of each recommen...
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The invention discloses an A / B testing method and device aiming at a recommendation strategy. A global sole identification number is allocated for each recommendation request, recommendation strategyinformation which includes each recommendation strategy name and the global sole identification number corresponding to each recommendation request and is called in response to each recommendation request is recorded, and pingback information returned by a client side is collected and comprises the global sole identification number of the recommendation request corresponding to the pingback information, according to the global sole identification number, corresponding relations of the recommendation strategy names and the pingback information are determined, and based on data of the multiple determined corresponding relations, recommendation effect analysis is conducted. According to the A / B testing method and device aiming at the recommendation strategy, the global sole identification number is adopted to mark the data generated in one request process and is utilized to associate relevant data, the effect analysis is conducted based on the associated data, collection of the strategy names in the whole path is avoided, and any service strategy in a multi-layer service structure can be subjected to independent effect analysis.
Description
technical field [0001] The present invention relates to the field of recommendation services, and more specifically relates to an A / B testing method and device for recommendation strategies. Background technique [0002] The recommendation service can recommend and display product information for users according to the user's hobbies or search intentions according to a certain recommendation strategy, which is convenient for users to view and browse. In order to improve the recommendation effect, in the selection of the recommendation strategy, it is necessary to use the online A / B test results as a benchmark to judge the recommendation effect of the recommendation strategy. When using a recommendation strategy, when the front-end displays and clicks on the recommended content calculated by the recommendation strategy, the recommendation service system will receive a pingback (automatic reference notification), return the recommendation strategy name, and then count the retu...
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IPC IPC(8): G06F11/36G06F11/34
Inventor 孙静波
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD