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Method and device for distributing discount coupon in real time based on purchase data of user

A technology for purchasing data and coupons, applied in marketing and other directions, can solve problems such as low degree of correlation, inability to automatically remind users to repurchase, and presentation of coupons, so as to avoid negative emotions and promote repurchase.

Inactive Publication Date: 2018-01-16
时趣互动(北京)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Cons: Less associated with coupons
The disadvantage is: how to accurately present coupons to specific customers, and cannot automatically remind users to repurchase after purchase

Method used

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  • Method and device for distributing discount coupon in real time based on purchase data of user
  • Method and device for distributing discount coupon in real time based on purchase data of user
  • Method and device for distributing discount coupon in real time based on purchase data of user

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Embodiment Construction

[0061] The principles of the disclosure will now be described with reference to some example embodiments. It can be understood that these embodiments are described only for the purpose of illustrating and helping those skilled in the art to understand and implement the present disclosure, rather than suggesting any limitation to the scope of the present disclosure. The disclosure described herein may be implemented in various ways other than those described below.

[0062] As used herein, the term "comprising" and its variations may be understood as open-ended terms meaning "including but not limited to". The term "based on" may be understood as "based at least in part on". The term "one embodiment" can be read as "at least one embodiment". The term "another embodiment" may be understood as "at least one other embodiment".

[0063] figure 1 It is a schematic flow diagram of a method in an embodiment of the present invention, and the method in this embodiment includes:

[...

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PUM

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Abstract

The invention discloses a method and device for distributing a discount coupon in real time based on purchase data of a user. The method comprises the steps of building a user purchase database according to purchase data of the user, judging whether the user is a first purchase user or not, if so, triggering re-purchase event estimation, if not, performing re-purchase reminding according to a product purchase period and distributing a discount coupon, and performing loss customer judgment according to the purchase period of the user and distributing the discount coupon. The method disclosed bythe invention automatically processes the process of data collection, data calculation and discount coupon distribution, automatically implements discount coupon distribution on users who are low inre-purchase probability, close to the product cycle and low in recall probability, and promotes the user to re-purchase the product. In addition, a blocking mechanism in the invention takes the experience of the user in communication into consideration, so that negative emotions generated by frequent communication are avoided.

Description

technical field [0001] The invention relates to the technical field of computer software, in particular to a method and device for issuing coupons in real time based on user purchase data, which automatically reminds users to repurchase after purchase. Background technique [0002] Product sales refer to the sales of finished products, substitute products, repair products, self-made semi-finished products and other products and industrial operations. Consumers are the guides of various business activities of enterprises, and consumers' purchase intention is the basis of purchase behavior, which can be used to predict consumer behavior. From the perspective of marketing, when the enterprise has mastered the consumers' willingness to purchase, it can reasonably arrange the purchase of raw materials, adjust the structure of the product, and formulate the production plan of the product; Recommend relevant products to consumers in a targeted manner to increase sales; when shoppi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 游寒琳张金旭刁翠霞
Owner 时趣互动(北京)科技有限公司
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