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Method and device for pushing products based on client characteristic data

A feature data, customer technology, applied in the computer field, can solve problems such as low product accuracy and inability to push products to users who actually need it

Active Publication Date: 2018-02-06
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] One of the technical problems solved by the present invention is that the existing product push method cannot push the product to users who actually need it, resulting in low accuracy of product push

Method used

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  • Method and device for pushing products based on client characteristic data
  • Method and device for pushing products based on client characteristic data
  • Method and device for pushing products based on client characteristic data

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Embodiment Construction

[0022] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowchart describes the operations as sequential processing, many of the operations can be implemented in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The processing may be terminated when its operation is completed, but may also have additional steps not included in the drawings. The processing may correspond to methods, functions, procedures, subroutines, subroutines, and so on.

[0023] In the context, "computer equipment", also known as "computer", refers to an intelligent electronic device that can execute predetermined processing procedures such as numerical calculations and / or logical calculations by running predetermined programs or instructions. It can include a processor and In the memory, the processor executes the pre-s...

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PUM

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Abstract

The present invention provides a method and device for pushing products based on client characteristic data. The method includes the following steps that: the characteristic database of each client isdetermined according to the predetermined characteristic data of each client; the clients are clustered according to characteristic data in the characteristic database of each client; and products are pushed to other clients in clusters where clients corresponding the products are located according to corresponding relations between existing products and clients. According to the method and device for pushing the products based on the client characteristic data, the clients are clustered on the basis of the characteristic data of the clients; the products are pushed to the other clients in the clusters where the clients corresponding the products are located according to the corresponding relations between the existing products and clients; and therefore, the products can be pushed to theclients who need the products in a targeted manner, time for the clients to search the products is saved, and the accuracy of product push can be improved.

Description

Technical field [0001] The invention relates to the field of computers, in particular to a method and device for product push based on customer characteristic data. Background technique [0002] With the development of the Internet, data mining has attracted great attention from the information industry. Data mining generally refers to the process of searching for information hidden in a large amount of data through algorithms, which is usually related to computer science. [0003] At present, the common product push method based on data mining is to directly push the products searched by the user or the products that have been consulted to the user based on the user's search record or review record. Because the pages searched and viewed by users are many and irregular, the products that are directly pushed are generally not what users need, resulting in inaccurate products pushed to users. Summary of the invention [0004] One of the technical problems solved by the present invent...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor 徐元峰董长阳王薇薇牛朋涛
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD