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Display request response method and device, storage medium, and terminal

A request-response and corresponding technology, applied in data processing applications, advertising, commerce, etc., can solve problems such as difficulty in meeting the low-latency requirements of the display content delivery industry response, slow computing efficiency of the demand-side platform, and low display content delivery efficiency. , to achieve the effect of ensuring smooth development, satisfying low response delay, and improving response speed

Inactive Publication Date: 2018-05-18
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Claims
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AI Technical Summary

Problems solved by technology

[0004] However, due to the huge amount of displayed content on the demand-side platform and the numerous screening conditions, the calculation efficiency of the demand-side platform is very slow, and the display content delivery efficiency is low; in addition, it is difficult to meet the low-latency requirements of the display content delivery industry for response

Method used

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  • Display request response method and device, storage medium, and terminal
  • Display request response method and device, storage medium, and terminal
  • Display request response method and device, storage medium, and terminal

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Embodiment Construction

[0027] As mentioned in the background technology, due to the huge amount of displayed content on the demand-side platform and the numerous screening conditions, the calculation efficiency of the demand-side platform is very slow, and the efficiency of display content delivery is low; in addition, it is difficult to meet the requirements of the display content delivery industry. Low latency requirements for responses.

[0028] In the technical solution of the present invention, for the first display condition and its key value in the display request, first determine the candidate display list according to the first display condition, and then determine the candidate display content according to the key value of the first display condition, thereby avoiding unnecessary searching The display list and display content can improve the response speed, thereby improving the response efficiency of requests, and meeting the requirements of low-latency response. Especially in the case of...

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Abstract

The invention discloses a display request response method and device, a storage medium, and a terminal. The display request response method comprises following steps: receiving display request, whichcomprises first display conditions and a key value of first display conditions; based on the first display conditions, determining standby display lists, which are corresponding to the first display conditions one by one; according to the key value of the first display conditions, determining a standby display content from the standby display list corresponding to a first display condition, wherein the standby display list comprises the standby display content and the key value of the first display condition, and the standby display content is corresponding to the key value of the first display condition; and if a first standby content exists in the standby display content corresponding to the key value of all first display conditions, outputting the first standby content. The provided method can improve the request response efficiency and display content delivery efficiency.

Description

technical field [0001] The present invention relates to the technical field of presentation content delivery, in particular to a presentation request response method and device, a storage medium, and a terminal. Background technique [0002] In the display content delivery industry, such as the advertising industry or the news feed industry, real-time bidding (Real Time Bidding, RTB) is a procurement method that has become increasingly popular in recent years. Different from traditional contract advertising, RTB allows advertisers or display content providers to bid for each display opportunity, thus replacing advertising space purchase with crowd purchase. The Demand Side Platform (DSP), as the agent of the advertiser or display content provider, needs to make a decision for each request whether to participate in the bidding, and how much to bid. [0003] In the prior art, the demand-side platform needs to traverse all the display contents according to various conditions t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0273G06Q30/0277
Inventor 汤奇峰王见发
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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