Method and device for pushing message, and computer readable storage medium

Abstract

The present invention discloses a method and a device for pushing a message, and a computer readable storage medium, and relates to the technical field of the internet. The method comprises the stepsof: based on a plurality of click rates prior to a current push moment, and determining a push amount of the current push moment, wherein the click rates prior to the current push moment are click rates of a target message pushed at push moments prior to the current push moment, the push amount is the number of terminals to which the target message are pushed, and the target message is any one message to be pushed; and pushing the target message to terminals with the quantity being the same as the push amount. In the embodiment, the push amount at the current push moment can be regulated and determined in real time according to the click rates prior to the current push moment, and therefore, compared to the prior art of pushing at an assigned moment according to a fixed push amount, the method and the device for pushing message, and the computer readable storage medium are more flexible.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a method, device and computer-readable storage medium for pushing messages. Background technique [0002] At present, Internet operations often push a large amount of news to users in order to improve business output. For example, application servers installed on terminals such as smartphones, tablet computers, and computers can push push messages such as product introductions, application notification messages, and major news to the terminals, and users can click and read the push messages. For another example, the system server of a terminal such as a smart phone can push push messages such as a system update notification to the terminal, and the user can click on the push message to update the system. Wherein, when pushing a message, the server can push the message to a specified number of terminals at a specified time, for example, for any message A, the se...

AI Technical Summary

Problems solved by technology

[0003] In order to overcome the problem in the related art that when the server pushes a message to a specified number of terminals at a specified time, the click-through rate of the message is low, the present disclosure provides a method, device and computer-readable storage medium for pushing a message

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