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Method, device, and computer-readable storage medium for pushing messages

A technology for pushing messages and storage media, applied in the Internet field, can solve the problem of low message click rate and achieve the effect of increasing click rate

Active Publication Date: 2020-12-18
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to overcome the problem in the related art that when a server pushes a message to a specified number of terminals at a specified time, the click-through rate of the message is low, the present disclosure provides a method, device and computer-readable storage medium for pushing a message

Method used

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  • Method, device, and computer-readable storage medium for pushing messages
  • Method, device, and computer-readable storage medium for pushing messages
  • Method, device, and computer-readable storage medium for pushing messages

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Embodiment Construction

[0067] In order to make the objectives, technical solutions and advantages of the present disclosure clearer, the embodiments of the present disclosure will be further described in detail below with reference to the accompanying drawings.

[0068] Before explaining the embodiments of the present disclosure in detail, the application scenarios involved in the embodiments of the present disclosure are first introduced.

[0069] At present, Internet operations often need to push a large number of messages to users in order to improve commercial output. For example, the application provider of the application installed on the terminal may launch peripheral products about the application, or may launch the latest version of the application. In this case, in order to attract more users to purchase or download related products, the application The application server can push the relevant product introduction or application notification message to the terminal where the application is...

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PUM

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Abstract

The present disclosure relates to a method, device, and computer-readable storage medium for pushing messages, and relates to the field of Internet technologies. The multiple click-through rate before the push time refers to the click-through rate of the target message pushed at multiple push times before the current push time, the push volume refers to the number of terminals to which the target message is pushed, and the target message refers to any Message; push the target message to multiple terminals whose quantity is the push amount. In the embodiment of the present disclosure, the push volume at the current push time can be adjusted and determined in real time according to multiple click-through rates before the current push time. In this way, compared with the related technology, which only pushes according to a fixed push amount at a specified time, it is more convenient flexible.

Description

technical field [0001] The present disclosure relates to the field of Internet technologies, and in particular, to a method, an apparatus, and a computer-readable storage medium for pushing messages. Background technique [0002] At present, Internet operations often push a large number of messages to users to improve business output. For example, an application server of an application installed on a terminal such as a smartphone, tablet, computer, etc., can push push messages such as product introductions, application notification messages, and major news to the terminals, and users can click and read the push messages. For another example, a system server of a terminal such as a smart phone may push a push message such as a system update notification to the terminal, and a user may perform system update by clicking on the push message. Wherein, when pushing a message, the server can push the message to a specified number of terminals at a specified time. For example, for...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04L12/58
CPCH04L51/214H04L67/55
Inventor 王熙
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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