Advertisement data pushing method and device

An advertising data and push device technology, applied in the field of communication, can solve the problem of low accuracy of push advertisements, and achieve the effect of improving the conversion rate of advertisements, high accuracy and satisfying user needs.

Inactive Publication Date: 2018-06-12
VIVO MOBILE COMM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an advertisement data push method and device to solve the problem of low accuracy when mobile terminals push advertisements

Method used

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  • Advertisement data pushing method and device
  • Advertisement data pushing method and device
  • Advertisement data pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0040] refer to figure 1 , shows a flowchart of steps of a method for pushing advertisement data in an embodiment of the present invention. Specific steps include:

[0041] Step 101: Obtain initial advertisement data and user preference data of the mobile terminal; wherein, each initial advertisement data corresponds to at least one advertisement position range.

[0042] In a specific application, the initial advertisement data requested by the advertisement dispenser may be set in the advertisement server, and the initial advertisement data corresponds to at least one range of advertisement positions. For example, if a clothing seller is an advertisement provider, the clothing seller may have only one store or multiple stores, then the initial advertisement data requested by the clothing seller may correspond to the locations of one or more stores , when the initial advertisement data requested by the clothing sales merchant is set on the advertisement delivery server, the ...

Embodiment 2

[0059] refer to figure 2 , shows a flow chart of specific steps of a method for pushing advertisement data in an embodiment of the present invention. Specific steps include:

[0060] Step 201: Obtain initial advertisement data and attribute data set by an advertisement delivery party for the advertisement data; wherein, each initial advertisement data corresponds to at least one advertisement position range and at least one advertisement time range.

[0061] In the embodiment of the present invention, the initial advertisement data corresponds to at least one advertisement position range and at least one advertisement time range. For example, when the advertiser requests initial advertising data, he often sets up different promotional activities in different time periods according to his own needs. For example, KFC launches promotional activities for some foods from 6:00 to 9:00 am, After 9:00, other food discounts will be launched. If the user sees the advertisement data p...

Embodiment 3

[0081] refer to image 3 , shows a flow chart of steps of another advertising data push method in an embodiment of the present invention. Specific steps include:

[0082] Step 301: Obtain initial advertisement data, user preference data of the mobile terminal, and historical movement track data of the mobile terminal within a preset time period; wherein, each initial advertisement data corresponds to at least one advertisement position range.

[0083] In a specific application, the initial advertisement data requested by the advertisement dispenser may be set in the advertisement server, and the initial advertisement data corresponds to at least one range of advertisement positions. For example, if a clothing seller is an advertisement provider, the clothing seller may have only one store or multiple stores, then the initial advertisement data requested by the clothing seller may correspond to the locations of one or more stores , when the initial advertisement data requeste...

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Abstract

The invention provides an advertisement data pushing method and device; the advertisement data pushing method comprises the steps of acquiring initial advertisement data and user preference data of amobile terminal, wherein each initial advertisement data corresponds to at least one advertisement position range; determining at least one candidate advertisement data corresponding to the user preference data from the initial advertisement data; detecting first position information of the mobile terminal; if the first position information belongs to one advertisement position range, determiningthe target advertisement data from the candidate advertisement data corresponding to the advertisement position range; and pushing the target advertisement data to the mobile terminal. According to the embodiment of the present invention, after a user arrives at a certain position, pushing of the advertisement data related to the position and interested in by the user can be just received; the target advertisement data pushing accuracy is high, the user requirements can be met to the maximum extent, and the advertisement conversion rate is improved.

Description

technical field [0001] The present invention relates to the field of communication technologies, in particular to a method and device for pushing advertisement data. Background technique [0002] Mobile terminals have gradually become a part of people's life and work, and people carry mobile terminals wherever they go. Therefore, pushing advertisements on mobile terminals has become an important channel for advertising. [0003] In the prior art, when pushing an advertisement to a mobile terminal, one is to rent the time period in which the advertisement can be set in the mobile terminal to an advertiser at a certain price, and place the advertisement of the advertiser in this time period, for example, One minute before playing a specific video, it is rented out to advertisers. Before watching the video, users will first see the advertisements placed within that minute; Contact details of mobile terminal users. [0004] In the process of researching the above-mentioned tec...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0261G06Q30/0271H04L67/52H04L67/535H04L67/55
Inventor 李凯华
Owner VIVO MOBILE COMM CO LTD
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