New media brand value assessment system

Abstract

The invention discloses a new media brand value assessment system. The system comprises a module for specifying and classifying all platform public account samples, a module for specifying a spread index ranking in a cycle, a module for extracting information of first 100 public accounts, a data collection module, a program calculation module, an expert scoring module, a program total score statistics module, a brand list first draft module, a brand determination list module and a final list release module, wherein the output end of the module for specifying and classifying all the platform public account samples is connected with the input end of the module for specifying the spread index ranking in the cycle; the output end of the module for specifying the spread index ranking in the cycle is connected with the input end of the module for extracting the information of the first 100 public accounts; the output end of the module for extracting the information of the first 100 public accounts is connected with the input end of the data collection module; and the output end of the data collection module is connected with the input end of the program calculation module. According to the system, high-quality accounts can be screened out; and the accuracy of a list and the justice and equity of a list result are ensured.

Description

technical field [0001] The invention relates to the technical field of media evaluation, in particular to a new media brand value evaluation system. Background technique [0002] In an information society, people's production and life activities depend on the dissemination of information. The breadth, reliability, and validity of information dissemination directly affect people's cognition of objective facts, as well as subsequent behavioral activities. The media is the carrier of information dissemination, and the evaluation of the quality of information dissemination depends on the evaluation of the value of the media itself. For a long time, an evaluation system for media has existed, and different media forms have different evaluation standards—newspapers are circulation, TV programs are ratings, and websites are page views / clicks. [0003] With the development of the Internet and social media, new media represented by WeChat public accounts have begun to rise. Evalua...

AI Technical Summary

Problems solved by technology

[0008] A new media brand value evaluation system proposed by the present invention solves the problems of large manual operation errors and inaccurate media brand value evaluation

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