Property change electricity customer positioning method for electricity marketing
A technology for power marketing and positioning methods, applied in marketing, data processing applications, instruments, etc., can solve problems such as inaccurate customer basic information, achieve the effects of improving accuracy, improving customer satisfaction, and reducing customer complaints
Inactive Publication Date: 2018-11-16
STATE GRID ZHEJIANG ELECTRIC POWER +2
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Problems solved by technology
[0003] Combined with specific business, we learned that there are currently many customers who have handled the change of property rights, but have not gone through the transfer procedures in the power system, resulting in inaccurate basic information of some customers in the power system, and there are potential risks of complaints and precision marketing business implementation risks.
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[0077] 1 Model influencing factor analysis and variable determination
[0078] Based on the data of electricity customers, this technical solution extracts relevant impact indicators and establishes models from the dimensions of basic information, payment behavior, and electricity consumption behavior. Extract the data of untransferred users with similar characteristics, establish a test sample, and use the model to mine potential customers who have already transferred or potential customers who are about to transfer.
[0079] 1.1 Indicator Explanation
[0080] After several adjustments, seven indicators were finally extracted from the three dimensions of basic information, payment behavior, and electricity consumption characteristics for model construction, including urban and rural categories, household age, whether contact information has changed, whether the collection department has changed, and payment Whether the method has changed, the electricity consumption in the f...
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The invention discloses a property change electricity customer positioning method for electricity marketing, and relates to a property change electricity customer prediction method. Currently, a greatnumber of customers had completed the property change, but do not perform the transfer procedure in a power system, resulting in the fact that basic information of part of customers in the power system is inaccurate and a potential complaint risk and an accurate marketing service implementation risk exist. The property change electricity customer positioning method comprises the steps of: carrying out primary selection of indexes; carrying out index analysis; carrying out index determination; constructing a potential property change electricity customer prediction model; and according to thedetermined potential property change electricity customer prediction model, carrying out output of a potential property change electricity customer prediction result, and positioning potential property change electricity customers. According to the technical scheme, potential transfer customer data is mined, the basic information of the customers is checked, accuracy of the basic information is improved, and the property change electricity customer positioning method has very important significance for reducing a customer complaint rate, improving customer satisfaction and implementing preciseelectric charge and electric quantity short message pushing, power failure notification and channel promotion.
Description
technical field [0001] The invention relates to a method for predicting electricity customers for property right change, in particular to a method for locating electricity customers for property right change for power marketing. Background technique [0002] With the approach of new power reform and the marketization of the electricity sales side, the importance of data-based user information is increasingly reflected. Focusing on the marketing service concept of power companies, we will improve the precise evaluation model and marketing strategy for customers, starting from "customer needs" Oriented" to "customer experience-oriented" modern marketing service model has become a top priority. For power supply companies: accurately locating customers and realizing precise and differentiated services will bring a qualitative leap in improving the quality of power supply services and assisting lean operations. [0003] Combined with specific business, we learned that there are ...
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Login to View More IPC IPC(8): G06Q30/02G06Q50/06
CPCG06Q30/0202G06Q50/06
Inventor 涂莹侯素颖欧阳柳丁麒王州波罗飞鹏王庆娟赵融融张一池叶珺歆程清周斌林森王长江王海波骆希梁玉洁沈然颜拥吕诗宁
Owner STATE GRID ZHEJIANG ELECTRIC POWER