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Flow distribution method, device, electronic device and storage medium

A traffic allocation and exposure technology, applied in the field of Internet applications, can solve the problem of not being able to take into account the rated cold start exposure and user preferences, etc., to achieve a reasonable and accurate traffic allocation effect

Active Publication Date: 2021-08-06
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to overcome the problems existing in the related technologies, this application provides a flow distribution method, device, electronic equipment and storage medium to solve the problem that the rated cold start exposure of the work and user preferences cannot be taken into account

Method used

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  • Flow distribution method, device, electronic device and storage medium
  • Flow distribution method, device, electronic device and storage medium
  • Flow distribution method, device, electronic device and storage medium

Examples

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Embodiment Construction

[0052]Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of devices and methods of flow distribution consistent with aspects of the present application as recited in the appended claims.

[0053] figure 1 is a flowchart of a flow distribution method shown according to an exemplary embodiment, such as figure 1 As shown, the flow distribution method is used in the server, including the following steps:

[0054] S110: Obtain the rated cold-start exposure of each work to be displayed.

[0055] The cold start works mentioned in this application are new works ...

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Abstract

The present application provides a traffic distribution method, device, electronic device and storage medium, including: acquiring the rated cold-start exposure of each work to be displayed; acquiring estimated interaction data of each work to be displayed according to user behavior data generated in real time; Under the condition that the global revenue is the largest, obtain the request data sent by the user within the preset time period, the estimated interaction data of the work to be displayed, and the maximum matching value of the rated cold start exposure, and allocate each item according to the matching value. The traffic corresponding to the works to be displayed. The solution provided by this application takes into account the user experience and the rated exposure of the works to be displayed, so that each work to be displayed can obtain matching request data, and the traffic distribution of each work to be displayed is more reasonable and accurate.

Description

technical field [0001] The present application relates to the field of Internet applications, in particular to a flow distribution method, device, electronic equipment and storage medium. Background technique [0002] After a new work is produced, a certain amount of traffic needs to be used to help it perform a cold start. Too little cold start traffic will cause the loss of authors, and many high-quality works will be missed. Too much cold start traffic will affect the overall recommendation experience. [0003] In related technologies, for example: through the SHALE algorithm, the offline solving part solves the dual variable for each advertisement, and the online service part determines the final advertisement to be displayed according to the set of advertisements hit by the current request and the dual variable solved offline, ensuring that each advertisement and the guaranteed Quantity contracts can be satisfied. This scheme only considers whether the advertising cont...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0276G06Q30/0277
Inventor 李强
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD