Method and device for screening bidding advertisements

A bidding advertisement and advertising technology, applied in advertising, commerce, equipment, etc., can solve problems such as only considering bidding advertisements, not fully considering bidding advertisements and the duration of advertising exposure opportunities, unreasonable screening of bidding advertisements, etc.

Pending Publication Date: 2019-04-16
HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when the existing technical solution screens the bidding advertisement, it only considers the bid of the bidding advertisement, and does not fully consider the duration of the bidding advertisement and the exposure opportunity of the advertisement, and the screening of the bidding advertisement is unreasonable

Method used

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  • Method and device for screening bidding advertisements
  • Method and device for screening bidding advertisements
  • Method and device for screening bidding advertisements

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Embodiment Construction

[0060] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0061] The embodiment of this application discloses a method for screening bidding advertisements, see figure 1 As shown, the method includes:

[0062] S101. Obtain each bidding advertisement participating in the bidding, and determine the total duration of the advertisement exposure opportunity; wherein, the bidding advertisement refers to an advertisement whose bidding competition is displayed within the duration range of the advertisement exposure opportunity;

[0063] Specifica...

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Abstract

The invention provides a method for screening bidding advertisements, which comprises the following steps of: obtaining each bidding advertisement participating in bidding, and determining the total advertisement duration of an advertisement exposure opportunity; according to the duration of each bid advertisement, the quotation of each bid advertisement and the total advertisement duration, calculating to obtain the maximum benefit of the advertisement exposure opportunity when each bid advertisement is put into the advertisement exposure opportunity; and according to the maximum benefit of the advertisement exposure opportunity, screening out bid advertisements which can increase the benefit of the advertisement exposure opportunity when each bid advertisement is put into the advertisement exposure opportunity. According to the processing process, the benefits of the advertisement exposure opportunities are comprehensively considered in multiple aspects, the prices and the number ofthe bid advertisements are comprehensively considered, the bid advertisements which can be put into the advertisement exposure opportunities are scientifically determined, so that the benefits of theadvertisement exposure opportunities are maximized, and the screening of the bid advertisements is more scientific and rigorous.

Description

technical field [0001] The present application relates to the technical field of advertising, and in particular to a method and device for screening bidding advertisements. Background technique [0002] RTB (Real Time Bidding) real-time bidding is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites or mobile terminals. It is similar to the stock market, with sellers and buyers trade in one market. The seller connects the advertising traffic to the advertising exchange platform in a programmatic way to form an advertisement exposure opportunity, and sets a reserve price. The seller initiates a bidding request to each programmatic buyer through the advertising exchange platform for the advertisement exposure opportunity, and each programmatic buyer According to the evaluation of the exposure opportunity of the advertisement, the advertising trading platform will make back-to-back bids. After receiv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0244
Inventor 佘一夫丁玉成张雄虎姜昆鹏
Owner HUNAN HAPPLY SUNSHINE INTERACTIVE ENTERTAINMENT MEDIA CO LTD
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