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Data processing method and device

A data processing and data technology, applied in the fields of data processing methods and devices, computer readable media, and electronic equipment, can solve problems such as inability to conduct quantitative analysis, failure to consider the probability of brand transfer, and inability to operate the brand of business personnel.

Inactive Publication Date: 2019-06-18
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

In the existing technology, to evaluate the competitive potential of a certain brand is generally by observing the past sales and sales data of the brand, and then relying on business knowledge to make judgments, which cannot be quantitatively analyzed
[0003] However, the use of past sales, sales and other indicators to evaluate the brand's competitive potential does not take into account the transfer probability between brands, so it cannot accurately guide business personnel to carry out brand operations

Method used

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  • Data processing method and device
  • Data processing method and device
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Examples

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Embodiment Construction

[0032] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0033] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the ...

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Abstract

The invention discloses a data processing method and device, and relates to the field of computer information processing. The data processing method comprises the steps of obtaining historical data information; generating a transition probability matrix according to the historical data information; and obtaining an evaluation index according to the transition probability matrix. According to the data processing method and device disclosed by the invention, the brand competitive potential index can be automatically and quantitatively calculated, so that a relatively accurate assessment of the future competitive potential of the brand is realized.

Description

technical field [0001] The present invention relates to the field of computer information processing, in particular to a data processing method and device, electronic equipment, and a computer-readable medium. Background technique [0002] With the rapid development of e-commerce, consumers can choose more and more platforms, and the competition among brands is becoming more and more fierce. In the prior art, the evaluation of the competitive potential of a certain brand is generally done by observing the past sales and sales data of the brand, and then relying on business knowledge to make a judgment, which cannot be quantitatively analyzed. [0003] However, the use of past sales, sales and other indicators to evaluate the brand's competitive potential does not take into account the transfer probability between brands, so it cannot accurately guide business personnel to carry out brand operations. [0004] Therefore, a new data processing method and device are needed. ...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
Inventor 张蔷
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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