Information pushing method and equipment

Abstract

The invention is applicable to the technical field of data processing, and provides an information pushing method and equipment, and the method comprises the steps: obtaining an information query record of a target object; calculating the similarity between the candidate object and the target object according to the query record and the candidate query record of the candidate object; selecting anassociated object of the target object from the candidate objects based on the similarity corresponding to each candidate object; based on the association information base of the association object, generating a recommendation information list matched with the target object, wherein the association information base comprises historical query information of the association object; and combining therecommendation information lists of all the associated objects to generate a to-be-pushed information list of the target object. According to the query record of the target object, the associated object with high object attribute similarity with the target object is determined, the recommendation information list is generated, the information field of the push information can be automatically expanded, the range of the information field is widened while accurate push is ensured, and the information push efficiency of the target object is improved.

Description

technical field [0001] The invention belongs to the technical field of data processing, and in particular relates to a method and equipment for pushing information. Background technique [0002] With the continuous increase of information update speed, the amount of information is increasing at a geometric progression rate. How to accurately push information to users will directly affect the efficiency of users in obtaining information. For example, when a user is learning a new language and needs to memorize words in that language, how to push associated words according to the user's interest and learning stage will have a direct impact on the user's learning effect. It can be seen that there is an urgent need for a method for accurately pushing information. [0003] The existing information push technology mainly recommends related information associated with the query record to the user based on the user's query record for information. The information pushed in this way ...

AI Technical Summary

Problems solved by technology

[0004] In view of this, an embodiment of the present invention provides an information push method and device to solve the existing information push technology, mainly recommending related information associated with the query record to the user based on the user's query record for information , due to the strong correlation between the information pushed in this way and the query records, it is difficult to actively expand the field of pushed information, thereby reducing the diversity and richness of pushed information, and reducing the efficiency of users to obtain information

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