A method and device for pushing information

Abstract

The present invention is applicable to the technical field of data processing, and provides a method and device for pushing information, including: obtaining information query records of target objects; Similarity; based on the similarity corresponding to each candidate object, select the associated object of the target object from the candidate object; based on the associated information database of the associated object, generate a list of recommended information matching the target object; the associated information database contains the history of the associated object Query information; merge the recommended information lists of all associated objects to generate a list of information to be pushed for the target object. According to the query records of the target object, the present invention determines the associated object with high similarity with the object attribute of the target object, generates a list of recommended information, can automatically expand the information field of push information, and improves the scope of the information field while ensuring accurate push. Improve the efficiency of information push to the target audience.

Description

technical field [0001] The invention belongs to the technical field of data processing, and in particular relates to a method and equipment for pushing information. Background technique [0002] With the continuous increase of information update speed, the amount of information is increasing at a geometric progression rate. How to accurately push information to users will directly affect the efficiency of users in obtaining information. For example, when a user is learning a new language and needs to memorize words in that language, how to push associated words according to the user's interest and learning stage will have a direct impact on the user's learning effect. It can be seen that there is an urgent need for a method for accurately pushing information. [0003] The existing information push technology mainly recommends related information associated with the query record to the user based on the user's query record for information. The information pushed in this way ...

AI Technical Summary

Problems solved by technology

[0004] In view of this, an embodiment of the present invention provides an information push method and device to solve the existing information push technology, mainly recommending related information associated with the query record to the user based on the user's query record for information , due to the strong correlation between the information pushed in this way and the query records, it is difficult to actively expand the field of pushed information, thereby reducing the diversity and richness of pushed information, and reducing the efficiency of users to obtain information

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