Method and system for verifying advertisement playing information based on block chain technology

An advertising playback and blockchain technology, applied in the field of verifying advertising playback information based on blockchain technology, can solve problems such as untruthfulness, violation of entrustment contracts, poor advertising effect, etc., to improve the delivery effect, prevent tampering, Guaranteed authenticity
CN110278071APending Publication Date: 2019-09-24ZHONGAN INFORMATION TECH SERVICES CO LTD
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Patent Information

Authority / Receiving Office
CN ยท China
Patent Type
Applications(China)
Current Assignee / Owner
ZHONGAN INFORMATION TECH SERVICES CO LTD
Publication Date
2019-09-24

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Abstract

The invention discloses a method and a system for verifying advertisement playing information based on a block chain technology, and the method comprises the steps: S1, arranging received advertisement order data into ordered playing data which comprises the playing time and the playing frequency, and storing the ordered playing data; S2, polling the ordered playing data when a preset time is reached, and playing an advertisement according to the playing time and the playing times; S3, generating an advertisement playing report according to the recorded actual playing condition, wherein the advertisement playing report adopts an identification character string of advertisement playing equipment as an identification; and S4, generating an advertisement playing message corresponding to the advertisement according to the advertisement playing report, and uploading the advertisement playing message to a block chain for storage. The advertisement can be played according to the requirements in the advertisement order data after being played from the advertisement playing time, the playing report and the advertisement playing information are prevented from being tampered, and the advertisement putting effect is improved.
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Description

technical field

[0001] The present invention relates to the technical field of advertising intelligent broadcasting, in particular to a method and system for verifying advertising broadcasting information based on block chain technology. Background technique

[0002] Under normal circumstances, when the advertising provider entrusts the advertising operator to play the advertisement, it will pre-specify information such as the audience of the advertisement, the time of the advertisement, the duration of the advertisement, the number of times of the advertisement, and the content of the advertisement. Therefore, under the limitation of actual playback conditions or the drive of interests, advertising operators cannot play advertisements according to the predetermined plan, and the playback data fed back to the advertising provider may be forged, tampered and other untrue phenomena, resulting in the effectiveness of advertising. Bad, or breach of entrustment contract. If the ...

Claims

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