Marketing activity management platform, development method, execution method, equipment and medium

Abstract

The invention provides a marketing activity management platform, a development method, an execution method, equipment and a medium, the platform comprises a trigger module, a counter module, a rule engine and a reward module, the trigger module obtains user behavior data, and user identification information and a trigger event are obtained through analysis from the user behavior data; the counter module determines a counting attribute corresponding to the trigger event, obtains an attribute value of the counting attribute through analysis from the user behavior data, and accumulates the attribute value obtained through analysis at this time to an attribute value accumulated value corresponding to the user identification information and the counting attribute; the rule engine judges whether the attribute value accumulated value and the corresponding counting attribute meet a preset reward rule or not; and the reward module executes a corresponding reward action when meeting a preset reward rule. By adopting the scheme of the invention, the marketing activity scheme can be quickly increased and changed, and the marketing activity development efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of network marketing, in particular to a marketing activity management platform, a development method, an execution method, equipment and media. Background technique [0002] Regular marketing activities can increase user activity and maintain user stickiness. However, with the rapid development of the company's overall business, the marketing plan also needs to be followed up in time. In the existing marketing activity management platform, a management module is generally created separately for each marketing activity. Taking the logistics industry as an example, the implementation of marketing activities for shippers and drivers generally includes: judging when the driver / cargo owner did what, and if the behavior of the driver / cargo owner triggers the reward conditions, rewards such as points and red envelopes will be issued. Based on this, a variety of different marketing campaign plans can be generated...

AI Technical Summary

Problems solved by technology

[0003] However, the marketing activity management platform based on the activity scheme design in the prior art will inevitably bring a lot of development costs with the continuous increase of activity schemes

If you need to add new marketing activities, you need to add a new marketing activity module and design the entire marketing activity process. It is difficult to expand and the cost of development and maintenance is high.

For the logistics industry, the exploration from offline to online is still in progress, which has resulted in changing needs of the logistics industry, and the marketing activity management platform of the logistics industry also needs frequent changes

Therefore, in the existing technology, the marketing activity management platform with various independent marketing activities as the core is not suitable for industries with changing needs like the logistics platform

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