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Media resource playback and transmission method and device, storage medium and electronic device

A technology of media resources and playback methods, applied in the computer field, can solve problems such as insecurity of user privacy information

Active Publication Date: 2020-12-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method and device for playing and transmitting media resources, a storage medium, and an electronic device, so as to at least solve the problem of obtaining user characteristics through face recognition, so as to place advertisements for users in a personalized manner. Since user privacy information is obtained Unsafe technical problems caused by

Method used

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  • Media resource playback and transmission method and device, storage medium and electronic device
  • Media resource playback and transmission method and device, storage medium and electronic device
  • Media resource playback and transmission method and device, storage medium and electronic device

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Embodiment Construction

[0041] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0042] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses a method and device for playing and transmitting media resources, a storage medium and an electronic device. Wherein, the method includes: when the target mobile terminal is located within a predetermined range of the display screen, acquiring the target application identification of the target application installed on the target mobile terminal; sending the target application identification to the server; The target media resource, wherein the target user label corresponds to the target application identifier; the target media resource is played on the display screen. Through the present invention, the technical problem of insecurity caused by the acquisition of user privacy information is solved by obtaining user characteristics through face recognition, thereby delivering personalized advertisements for users.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for playing and transmitting media resources, a storage medium and an electronic device. Background technique [0002] Large-screen advertisements in shopping malls, roadside public service advertisement screens, store sales plazas, TV sales counters, etc., relying on the Internet of Things to open up personalized information, location information, and surrounding commercial services for advertisers in front of the screen The user group accurately places personalized advertisements to improve the effectiveness of the advertisements, and further diverts them to the nearest offline service experience location of the advertiser through the LBS service. [0003] In the related technology, face recognition technology is used to identify users in front of the screen to carry out information cross-correlation APP usage records, infer the user's interests and hobbies,...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04W76/14G06Q30/02
CPCH04L67/06H04W76/14G06Q30/0241H04L67/55H04L67/52
Inventor 邱志善
Owner TENCENT TECH (SHENZHEN) CO LTD
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