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Advertisement transaction method and system based on mobile body

A trading method and trading system technology, which is applied in business, equipment, data processing applications, etc., can solve the problems of inability to achieve advertising promotion, low flexibility, and affecting promotion effects, and achieve the effect of effective advertising

Inactive Publication Date: 2019-12-03
福州米鱼信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, most of the advertising promotions for offline entities are set on fixed carriers, such as advertising screens set up on the side of the road, which are limited by the flow of people at the location and affect the promotion effect; of course, there are also advertisements placed on The promotion method on the body of the city bus, but the current running route of the city bus is fixed, the flexibility is extremely low, and the advertisement content is randomly placed on any city bus, so it is impossible to achieve effective advertising promotion

Method used

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  • Advertisement transaction method and system based on mobile body
  • Advertisement transaction method and system based on mobile body

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Experimental program
Comparison scheme
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Embodiment 1

[0063] Please refer to figure 1 , Embodiment 1 of the present invention is:

[0064] A mobile-based advertising transaction method, comprising the following steps:

[0065] S1. A database is preset, and a geographical range is stored in the database, and all road sections within the geographical range are divided into two or more different levels of data; in this embodiment, the geographical range is divided into provinces, cities, districts / Taking the county as an example, all road sections are mainly divided into expressways, main roads, secondary trunk roads and branch roads. Expressways mainly serve urban long-distance traffic, trunk roads are the skeleton of urban road networks, and secondary trunk roads cooperate with trunk roads to form urban roads. Network, which is the main road of urban traffic, and the branch road is the road in a region (such as a residential area), mainly for service functions;

[0066] S2. Receive the promotion application information sent by ...

Embodiment 2

[0085] Please refer to figure 2 , the second embodiment of the present invention is:

[0086] A mobile-based advertising trading system, comprising a memory 1, a processor 2, and a computer program stored on the memory and operable on the processor, the processor implements the following steps when executing the computer program :

[0087] S1. A database is preset, and a geographical range is stored in the database, and all road sections within the geographical range are divided into two or more different levels of data;

[0088] S2. Receive the promotion application information sent by the user end, the promotion application information including the user's identity information and corresponding authority management information;

[0089] S3. Acquiring all movement trajectories of the user within a preset time period according to the authority management information, and analyzing common movement trajectories of the user according to all movement trajectories;

[0090] S4....

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Abstract

The invention relates to the technical field of advertisement promotion, in particular to an advertisement transaction method and system based on a mobile body. The method comprises the following steps: acquiring a movement track of a user in the early stage of transaction, analyzing a common movement track of the user, decomposing the common movement track of the user to obtain a plurality of road sections, and calculating to obtain a promotion value of the user according to grade data corresponding to the plurality of road sections obtained by decomposition; and according to the promotion value of the user, obtaining to-be-delivered advertisement content of which the matching degree is higher than or equal to a first preset threshold value, and configuring the to-be-delivered advertisement content to the user, thereby realizing datamation of a moving path of the user, enabling the advertisement content to be associated with the moving path, and further realizing effective advertisement delivery.

Description

technical field [0001] The invention relates to the technical field of advertising promotion, in particular to a method and system for advertising transactions based on mobile objects. Background technique [0002] At present, most of the advertising promotions for offline entities are set on fixed carriers, such as advertising screens set up on the side of the road, which are limited by the flow of people at the location and affect the promotion effect; of course, there are also advertisements placed on The promotion method on the body of the city bus, but the current running route of the city bus is fixed, the flexibility is extremely low, and the advertisement content is randomly placed on any city bus, so it is impossible to achieve effective advertising promotion. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a mobile-based advertisement trading method, which can effectively place advertisements according ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0257G06Q30/0261G06Q30/0265
Inventor 唐明宏
Owner 福州米鱼信息科技有限公司