Data processing method and device, server and computer readable storage medium

Abstract

The embodiment of the invention discloses a data processing method and device, a server and a computer storage medium. The method comprises the following steps: obtaining operation data of a target activity event submitted by an operation platform, wherein the operation data comprises award proportion coefficients, participant numbers and profit and loss data corresponding to all options of the target activity event; determining a reward probability corresponding to each option according to the reward proportion coefficient corresponding to each option, determining participation hot corresponding to each option according to the number of participants corresponding to each option; determining an adjusted reward probability by utilizing the reward probability, the participation hot and the profit and loss data corresponding to each option; and obtaining the adjusted reward proportion coefficient corresponding to each option according to the adjusted reward probability, and sending the adjusted reward proportion coefficient corresponding to each option to the operation platform, thereby realizing real-time dynamic adjustment of the reward proportion coefficient of the option of the activity event, and effectively ensuring the accuracy of adjustment of the reward proportion coefficient.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a data processing method, device, server, and computer-readable storage medium. Background technique [0002] With the rapid development of science and technology, the operators of some more active activities will set up some questions with options for users to participate. corresponding rewards. At the same time, the operator needs to measure the situation among the various options of the problem in this process in order to maintain the heat of the problem and the platform's revenue. Therefore, whether to select the option to be changed through some special forms, as well as the probability corresponding to this option, and the probability adjustment range, so that the historical comprehensive income of the platform can be maintained on the profitable side has become a hot issue at present. [0003] At present, the technology to achieve the balance of option...

AI Technical Summary

Problems solved by technology

[0003] At present, the technology to achieve the balance of options is based on historical data. When the historical data is insufficient, or the user behavior is insufficient, the reward probability of the option cannot be dynamically adjusted in real time, so that the reward probability of the option is not accurate enough. , for the operating platform, it is also impossible to grasp its own income in real time

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