Commercial advertisement promotion management system
A management system and advertising technology, applied in advertising-related fields, can solve the problems of unimproved promotion effect, low execution efficiency, unified management, etc., so as to facilitate efficient promotion and overall planning, improve execution efficiency, and save coordination procedures.
Inactive Publication Date: 2020-04-28
安徽金誉堂文化产业发展有限公司
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Problems solved by technology
[0003] For large-scale chain merchants, advertising is a better way of promotional communication; however, due to the large number of stores, it is inconvenient for the merchant headquarters to manage the advertisements of stores in each area in a unified manner, so it is necessary to issue an advertisement playback plan to each store one by one, and then Each store carries out advertisements for promotional activities on its own, and the execution efficiency is low, and the promotion effect needs to be improved at the same time
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[0026] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0027] see figure 1 , The present invention provides a technical solution: a commercial advertising promotion management system, including a promotion control system, an advertisement classification management system, and a background management system.
[0028] The promotion control system includes a large-screen display control module, a broadcast diffusion control module, and a user message sending module;
[0029] The large-screen display control module i...
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The invention discloses a commercial advertisement promotion management system, which comprises a promotion control system, an advertisement classification management system and a background management system, and is characterized in that the promotion control system comprises a large-screen display control module, a broadcast diffusion control module and a user message sending module. According to the invention, unified adjustment and control are carried out on advertisement putting of each store of a chain merchant, the on-off state, the display mode, the playing form, the display effect andthe like of a large-screen display or broadcasting equipment of each store can be independently or integrally controlled, coordination programs among the stores and between the stores and the headquarters are saved, and the execution efficiency is effectively improved; by managing online and offline discounts, customers can conveniently know activity information of merchants in time, accumulate and participate. Meanwhile, the merchants can conveniently investigate and analyze promotion achievements, and two-way benefits are achieved; by setting and inputting the advertisement duration and theadvertisement period, time period distribution can be automatically carried out in the system, and the display effect of advertisement putting is improved.
Description
technical field [0001] The invention relates to the field of advertising, in particular to a commercial advertising promotion management system. Background technique [0002] Advertisement is a kind of communication tool, which is to transmit the information of a certain product to a group of users and consumers by the production or management organization (advertiser) of the product; the communication activities carried out by advertising are persuasive; It is purposeful, planned, and continuous; advertising is not only beneficial to advertisers, but also beneficial to the target audience. It enables users and consumers to obtain useful information. [0003] For large-scale chain merchants, advertising is a better way of promotional communication; however, due to the large number of stores, it is inconvenient for the merchant headquarters to manage the advertisements of stores in each area in a unified manner, so it is necessary to issue an advertisement playback plan to ea...
Claims
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Patent Timeline
Login to View More IPC IPC(8): G06Q30/02G05B19/418
CPCG05B19/41845G05B19/4185G06Q30/0207G06Q30/0241G06Q30/0272Y02P90/02
Inventor 孙红平孙红军曹宏伟孙万长
Owner 安徽金誉堂文化产业发展有限公司