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Method and apparatus for generating information

A technology for pushing information and probabilistic information, applied in the computer field, can solve problems such as improving and unfavorable pushing effect of pushing information, and achieve the effect of improving pushing effect and high effectiveness

Active Publication Date: 2021-06-25
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

This method of target user selection is generally not conducive to the improvement of the push effect of the push information

Method used

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  • Method and apparatus for generating information
  • Method and apparatus for generating information
  • Method and apparatus for generating information

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Embodiment Construction

[0027] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0028] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0029] figure 1 An exemplary system architecture 100 is shown to which embodiments of the method for generating information or the apparatus for generating information of the present application can be applied.

[0030] like figure 1 As shown, the system architecture 100 m...

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Abstract

The embodiment of the present application discloses a method and a device for generating information. A specific implementation of the method includes: acquiring probability information corresponding to each user identifier in the user identifier set, wherein the probability information includes a first probability that the user achieves the target conversion goal associated with the target push information The probability of; obtaining the historical average conversion probability, wherein the historical average conversion probability is associated with the target push information and the target conversion target; determining the ratio of the first probability corresponding to each user ID in the user ID set to the historical average conversion probability; Based on the determined ratio, a user identifier is selected from the user identifier set as a target user identifier to generate a target user identifier set. This implementation manner can realize the generation of target user identification sets with high validity, which is beneficial to the improvement of the push effect of target push information.

Description

technical field [0001] The embodiments of the present application relate to the field of computer technologies, and in particular to methods and devices for generating information. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] There is interactive push information in the existing push information, and the user can enter a specific website or open a specific window by selecting (for example, clicking) such push information. In addition, such push information is generally associated with conversion goals, such as activation, payment, phone call, and so on. When the existing information push method selects the target user for the push infor...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
CPCH04L67/55H04L65/40
Inventor 洪春晓谷长胜
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD
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