Accurate advertisement putting method and system based on video technology
A technology of video technology and delivery method, which is applied in the field of precise advertising delivery method and system based on video technology, can solve problems such as comprehensive analysis, and achieve the effect of guaranteeing delivery effect.
Pending Publication Date: 2020-05-15
浙江诸暨美数信息科技有限公司
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- Application Information
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Problems solved by technology
[0004] To sum up, the existing advertising management is to use statistical methods to determine the attention of the audience after the advertisement is directly placed, and does not comprehensively analyze the characteristics of the audience to make a comprehensive delivery decision
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[0034] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that, in the case of no conflict, the following embodiments and features in the embodiments can be combined with each other.
[0035] It should be noted that the diagrams provided in the following embodiments are only schematically illustrating the basic idea of the present invention, and only the components related to the present invention are shown in the drawings rather than the number, shape and size of the compo...
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The invention provides a precise advertisement putting method and system based on a video technology, and relates to the technical field of outdoor advertisement putting. The method comprises the steps: 1, carrying out the video image collection through a camera on an advertisement screen, and predicting the possibility that all persons enter different regions in a video image range; 2, setting weights according to the possibility that all people enter different areas in a given time in the future within the range of the camera; 3, judging the basic characteristic attributes of all persons inthe video image range, and setting labels according to the basic characteristic attributes; and step 4, making an advertisement comprehensive delivery decision according to the weights and the labelsof all the personnel. According to the invention, video analysis is mainly carried out on the camera of the entrance guard outdoor advertisement screen, labels and weight decisions of all people in the visual field of the screen are introduced, and during outdoor advertisement putting, when interest difference exists, accurate putting can be carried out according to the overall interest and behavior prediction of people, so that the advertisement putting effect is guaranteed.
Description
technical field [0001] The present invention relates to the technical field of outdoor advertising, in particular to a method and system for precise advertising based on video technology. Background technique [0002] At present, outdoor advertisements are placed directly, and the attention of the audience is determined through video analysis, WIFI monitoring and other methods. [0003] Patent No.: 201010543848.0, patent name: outdoor media remote monitoring method and system, which provides a remote, real-time, Dynamic monitoring; patent number: 201610094419.7, patent name: outdoor advertising method and device, which provides an analysis of the behavioral characteristics of advertising content and audiences, and conducts audience statistics; patent number: 201810831752.0, patent name: 一 A system and method for counting the flow of people in an outdoor advertisement provide a monitoring of the flow of people near the advertisement by using WIFI, telecommunications and other...
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Patent Timeline
Login to View More IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0242G06Q30/0251G06Q30/0261G06V40/166G06V40/103G06V40/172G06V20/40
Inventor 母润坤
Owner 浙江诸暨美数信息科技有限公司